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Celebrating a Decade of Connections: VAPORESSO's 10th Anniversary Initiatives

As VAPORESSO marks its 10th anniversary, the brand not only reflects on a decade of innovation but also commits to enhancing connections among people through cultural initiatives. This journey has led to the launch of two significant programs: VAPORESSO MEET and the World Hyper-Tour, designed to celebrate this milestone while embodying a people-centric philosophy.

VAPORESSO MEET: Sharing Authentic Moments

During the first half of the year, VAPORESSO hosted a series of VAPORESSO MEET events across various cities, where distributors, shop owners, and users convened to dismantle barriers and engage in meaningful dialogue. Participants gained early access to new products while sharing personal experiences and exploring how these innovations fit into their lifestyles. These intimate interactions allowed VAPORESSO to truly listen to user feedback and transform its brand care into tangible emotional connections.

One of the highlights was the collaboration with the local band Vierratale in Indonesia, fostering vibrant exchanges between artists and users. They introduced the uniquely designed XROS 4 NANO Vierratale Edition — a product reflective of communal stories and local pop music culture. Such moments illustrate how VAPORESSO MEET has become a vibrant expression of the brand's human-centered philosophy.

World Hyper-Tour: A Cultural Voyage

This summer, VAPORESSO broke new ground with its industry-first city tour featuring a fleet of luxurious supercars cruising through four international cities. Staying true to its global vision of cultural co-creation, the brand interwove local traditions with modern expressions, leaving a distinctive cultural mark at every stop. Each destination was meticulously curated to reflect the unique spirit of the city.

Inspired by Jakarta's street art culture, VAPORESSO combined 3D advertising trucks with supercars to create a mesmerizing visual art spectacle. Furthermore, in collaboration with local trendsetter BIMOPD, they launched the XROS 5 Series BIMOPD Edition, which embodies Jakarta's vibrant and confident youth spirit through bold, street-inspired aesthetics. This synergy sparked a new cultural wave, as VAPORESSO nurtures a vaping culture deeply aligned with local identity.

In Paris, where extreme urban sports subcultures reflect resilience and energy, VAPORESSO's tour captured this dynamism by integrating supercars with parkour performances. The brand infused this fearless ethos into its product design, resulting in the ARMOUR ULTRA, built for adventurous exploration with superior protection. Through this fusion of street culture and high-performance products, VAPORESSO inspires Parisians to embrace freedom and push boundaries.

London, rich in literary heritage, witnessed an immersive street show where supercars met iconic literary figures, creating interactions that brought characters to life. This unique blend of classic and modern also inspired the XROS 5 Series Leather Edition, merging high-quality leather craftsmanship with contemporary technology, redefining timeless elegance. In this way, VAPORESSO showcases its culturally resonant identity through diverse expressions of British style.

In the vibrant atmosphere of Las Vegas, where bold entertainment meets inclusive culture, VAPORESSO created an interactive urban spectacle with supercars and trendy models. This seamless integration of local culture with brand expression provided an ideal backdrop for the unveiling of iMate OS, an elegant design featuring interactive versatility that encapsulates the city’s bold spirit. All of these initiatives showcase how deeply VAPORESSO is embedded in the local cultures it engages with.

As VAPORESSO reaches this significant milestone, it intricately weaves human-centered values into a global mosaic of immersive experiences. Through pioneering innovations and a commitment to humanism, every step in its journey stands as a testament to the brand's industry leadership and deep resonance with its users.