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Pacsun Elevates Campus Life This Fall with Nationwide Tour

As the back-to-school season approaches, Pacsun, the go-to fashion authority for Gen Z, is set to make waves on college campuses this Fall. The retail giant kicks off its exciting nationwide tour on August 30, 2025, during the much-anticipated football game between Ohio State University and University of Texas. This unique initiative aims to bring standout styles directly to students, ensuring that their fall wardrobes are on point from day one.

After a successful summer festival season that included pop-ups at events like Coachella and Governor's Ball, Pacsun shifts its focus to college life, further solidifying its commitment to engaging with the youth culture that fuels its brand. Throughout the Fall, the company will host pop-up shops at various college football game days, allowing fans and students to shop exclusive collections right where the action is. Here’s a glimpse of the planned events:

• - August 30: Ohio State vs. University of Texas in Columbus, OH
• - September 13: University of Georgia vs. University of Tennessee in Knoxville, TN
• - September 27: University of Kentucky vs. University of South Carolina in Columbia, SC
• - October 4: University of Wisconsin vs. University of Michigan in Ann Arbor, MI
• - November 1: University of Georgia vs. University of Florida in Gainesville, FL

Pacsun’s goal with the college series is to offer students an engaging shopping experience while showcasing the latest in fashion. Attendees can look forward to exclusive access to new college capsules and collaborations, such as The Wild Collective and the Hype Vice collection set to launch on September 12. The women’s selection will feature a vintage-inspired ensemble with tank tops, cropped jerseys, skorts, and more—all tailored to resonate with each school’s spirit. For men, the offerings will include themed hoodies, tees, and accessories for game day.

In an effort to enrich the student experience even further, Pacsun has introduced a unique gifting program that distributes college product boxes to freshmen across various majors, including STEAM and sports. This initiative aims to ensure that every new student feels welcomed and equipped to express their personal style on campus. Notable influencers, including Demetra Dias and Nicolette, are also part of this engagement strategy, helping to connect with students through relatable content and community interactions.

Richard Cox, Chief Merchandising Officer at Pacsun, expressed the brand's vision: “Return to campus is one of the biggest shopping moments of the year for our audience, and we wanted to show up in a more personal, meaningful way than ever before. By creating memorable, experiential activations in their backyard, we can be a part of these special events and connect directly with our most loyal community.”

As the Fall months unfold, students are encouraged to showcase their school spirit by shopping the latest arrivals and college collections available at www.Pacsun.com. With the Hype + Vice line dropping on September 12, there's no better time for students to refresh their wardrobes in anticipation of the exciting school year ahead.

In summary, Pacsun’s nationwide tour encapsulates the essence of college life, merging fashion, community, and a deep understanding of what Gen Z craves. This Fall, it's more than just shopping; it’s an experience that resonates and creates lasting memories for students across the nation.

Stay tuned for more exciting events and collections from Pacsun as they continue to bring style and spontaneity to college campuses everywhere!