#Japan #Tokyo #Mezzo Piano #Fujiya #Peko-chan

Exploring the Dreamy Collaboration of Mezzo Piano and Peko-chan

In a delightful turn of events, the renowned junior clothing brand Mezzo Piano, managed by Narumiya International based in Minato, Tokyo, is set to debut a special collaboration with Fujiya Co., known for its enchanting confections. This special edition is part of the “Showa 100 Years Anniversary: Nostalgic Fashion Cake” initiative, celebrating the 100th anniversary of the Showa era in Japan. The cakes will be launched across Fujiya's cake shops nationwide starting on October 10, 2025.

A Sweet Blast from the Past

The fourth installment of this celebratory cake series draws inspiration from the “yume-kawaii” (dreamy cute) aesthetic popular in the 2000s and combines it with the charm of Mezzo Piano. This collaboration marks the first-ever partnership for the brand, which rose to prominence during the Heisei era and is enjoying a resurgence in popularity as part of the Heisei revival trend.

Designed to echo the essence of its respective era, each cake represents iconic sweets and fashion prevailing at that time. As the grand finale of the series, this cake will showcase the vibrant colors and stylish themes that defined a generation, making it a must-try for both nostalgic adults and curious younger fans.

Beautifully Crafted Cake: The Yume Kawaii Pudding Short Cake

The star attraction is the “Showa 100 Years Anniversary: Nostalgic Fashion Cake 2000’s Mezzo Piano x Peko Yume Kawaii Pudding Short Cake”, priced at 680 yen (tax included). This whimsical pudding shortcake features pastel-colored sponge cake layered with fluffy chantilly cream. Its top is embellished with a baked pudding, a heart-shaped chocolate piece, and a delightful macaroon, making it visually stunning and incredibly tasty. The pink sponge offers a strawberry flavor, while the blue sponge gives a refreshing ramune taste, creating a delightful contrast with every bite.

This cake is inspired by the beloved original character from Mezzo Piano Junior, Berie-chan, who has an affinity for pudding à la mode, ensuring that this dessert embodies every bit of the dreamy cute essence that fans cherish.

Sweet Treats That Wow

Alongside the main cake, two additional products will be launched on the same day.
1. Sweet Macarons (3 pieces): Priced at 864 yen, these chilled macarons feature strawberry, milky, and blueberry creams sandwiched between colorful shells featuring the designs of Berie-chan and the Mezzo Piano logo.
2. Mezzo Piano x Look (Strawberry) Tin: This charming tin, available for 990 yen, showcases Berie-chan's encounter with Peko-chan for a lovely afternoon tea scene, filled with Fujiya’s long-selling Look chocolates.
3. Mezzo Piano x Milky Pouch: Priced at 1,320 yen, this cute pouch comes with an acrylic charm and fits perfectly in your palm. It can hold the seven pieces of Milky inside or any little treasures afterward, making it a practical yet adorable accessory.

Celebrate with a Giveaway!

To commemorate this delightful collaboration, Fujiya will be hosting a giveaway campaign on social media and in stores.

• - SNS Campaign: From October 10 to October 31, 2025, you can participate by following Fujiya’s official account and reposting promotional content for a chance to win exclusive Mezzo Piano merchandise and candy bundles.
• - In-Store Giveaway: Shoppers spending over 2,000 yen (tax included) on eligible products will receive a random Mezzo Piano x Peko sticker while supplies last, adding a fun collectible aspect to your purchases.

Conclusion

The collaboration between Mezzo Piano and Peko-chan is not just about celebrating sweets but also reminiscing about the joy and magic of childhood, elevating the experience into a wonderful blend of fashion and flavor. Mark your calendars for October 10, 2025, and be ready to indulge in a delightful journey down memory lane through these beautifully crafted treats!

Visit Fujiya's website for more details and updates on the launch!

About Mezzo Piano Junior

The Mezzo Piano Junior brand, recognized for its romantic and vibrant styles tailored for girls aged 9 to 15, operates under Narumiya International. Known for its high-quality children's fashion, it continues to inspire a new generation with its playful designs and nostalgic themes.