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Shoot 360 Launches HER Month: A Step Towards Gender Equality in Basketball

March 2026 marks a significant initiative by Shoot 360, a leading basketball training platform, as it embarks on its HER Month campaign. Designed to recognize Women's History Month, this nationwide effort aims to empower female athletes and close the gender gap in basketball. The initiative highlights the importance of visibility, support, and participation for women in sports, particularly in basketball.

A Movement for Change

HER Month is not just a campaign; it’s a movement dedicated to strengthening the presence of women in basketball through various activities and partnerships. Aligning with March Madness, Shoot 360 aims to create a space where girls and women can thrive in basketball and explore their potential. During this month-long campaign, Shoot 360 locations across the country will serve as welcoming hubs, offering a series of engaging activities designed specifically for females of all ages.

In the words of Craig Moody, President and Founder of Shoot 360, "At a time when women's basketball is experiencing unprecedented momentum, it's critical that we meet that moment with real access and investment." The programming will include girls-only open gym sessions, skill-focused clinics, and competitive leagues designed to encourage more women and girls to engage with the sport they love.

Collaborations with Former WNBA Players

Jamie Eslinger, the Chief Marketing Officer of Shoot 360, is a key figure in spearheading this initiative. Her passion for encouraging young girls in sports is echoed by former WNBA player Tayler Hill, who collaborates with Shoot 360 during HER Month. Hill will be featured in exclusive drill packs available to participants, enhancing the experience and providing mentorship for aspiring female athletes.

"If we want to see continued growth at the collegiate and professional levels, we must invest earlier in girls' basketball," says Eslinger. With current female membership at Shoot 360 at 22%, significantly higher than the national basketball participation average of 11%, this initiative serves as a testament to the impact of intentional investment in women’s sports.

Community Impact and Social Responsibility

As part of HER Month, Shoot 360 is taking the initiative beyond basketball courts. The campaign will be supported by partnerships with organizations like Convoy of Hope, which focuses on empowering women through various means. Shoot 360 members will have opportunities to contribute to these initiatives, with a portion of sales from HER Month merchandise benefiting Convoy of Hope’s efforts in empowering women globally.

During this exciting month, participants in HER Month activities will also have access to the Nike HER Month Clinic. This one-day event will provide young athletes with high-level coaching specifically aimed at developing their skills in a supportive environment. Nike's involvement emphasizes the significance of providing structured coaching while creating an atmosphere where young girls can flourish.

Looking Ahead

The HER Month initiative by Shoot 360 is a proactive approach towards leveling the playing field in basketball and inspiring the next generation of female athletes. With more than 60 franchise locations across North America, Europe, and Asia, Shoot 360 is dedicated to transforming how players train and connect with the game.

As basketball continues to evolve, the importance of initiatives like HER Month remains crucial in creating pathways for girls to pursue their passion for sports confidently. When women and girls see themselves reflected in athletics and feel empowered to take their shot, the possibilities are endless.

For more information on these activities and to learn more about Shoot 360, visit www.shoot360.com. Join the HER Month movement and make a meaningful difference in the world of women's basketball!