Rolling Suds: Celebrating 35 Years of Family-Driven Entrepreneurship and Success

Rolling Suds: Celebrating 35 Years of Family-Driven Entrepreneurship

In an inspiring tale of grit and dedication, Rolling Suds celebrates its 35th anniversary, underscoring the legacy that transformed a small car wash operation into a national powerhouse in the power washing franchise industry. Founded by Brian Wendling Sr., who took a leap of faith 35 years ago, this business began with just a power washer and a dream. Today, it stands as a testament to family values, hard work, and the American entrepreneurial spirit.

A Humble Beginning

Brian Wendling Sr. was a mere 23 years old when he made the pivotal decision to leave his steady job as a car wash manager. Embracing the entrepreneurial spirit, he made his first earnings, earning $300 for a single job, which marked the stepping stone into the world of business. Alongside him was his wife, Marybeth, who balanced working at home while raising their children and supporting Brian's passion for building a company from the ground up.

Reflecting on those early days, Brian Wendling Sr. recalls, “I did everything on one street in our town; killed bugs, washed dishes, painted lines, and power-washed houses. It wasn’t glamorous, but it was honest work.” His commitment to hard work, combined with Marybeth's support, laid the foundation for what Rolling Suds is today.

Growth and Innovation

As the years rolled by and the business expanded, Wendling Sr. recognized the importance of innovation. The 2000s saw significant growth in Rolling Suds, as he invested in larger trucks and advanced equipment. This operational enhancement allowed for efficiency and a higher quality of service, allowing the business to clean entire apartment units in record time. The commitment to innovation and excellence has remained a hallmark of the company's operations ever since.

A New Era

The entry of the next generation into the business marks another critical point in Rolling Suds' story. In 2016, Brian Wendling Jr. joined, eager to carry on the family legacy. Following in his parents’ footsteps, he was inspired by the transformation he witnessed in his family’s life due to their hard work. The launch of Rolling Suds as a franchise opportunity in 2022 further propelled growth, with industry veteran Aaron Harper stepping in as CEO to strategize the brand's expansion.

Furthermore, the family was not done innovating. In 2024, Luke Wendling joined the business and founded Rolling Suds Products, dedicated to providing franchisees with high-quality equipment specially designed for success in the power washing sector. This marks a turning point, providing support systems for new business owners in their pursuit of success.