#Japan #Tokyo #Debut icci #couple rings #Handmade Jewelry

The Shift in Custom-Made Couple Rings at Debut icci Daikanyama

In the fashionable district of Daikanyama, Tokyo, the handmade couple ring studio, Debut icci, has seen a notable demographic shift among its clients over the years. The recent survey conducted in November 2025 revealed that a significant portion of their clientele now consists of adult couples, particularly those aged between 26 and 40, indicating a transition from younger consumers to a more mature audience.

Customer Demographics

According to the data collected:

• - Ages under 20: 19%
• - Ages 21-25: 14%
• - Ages 26-30: 25%
• - Ages 31-35: 26%
• - Ages 36-40: 22%
• - Ages 40 and above: 12%

This analysis shows that nearly half (51%) of the customers are in their late twenties to mid-thirties, suggesting a growing interest among older demographics as the primary age group in their store. Previously dominated by the youth-centric Generation Z, the clientele has expanded, signifying a shift toward a more adult-oriented experience.

The evolving nature of custom-made couple rings is evident as they move beyond mere youthful mementos to high-quality experiences cherished by adult couples.
These couples are often financially stable and value the unique stories and moments that such handmade pieces symbolize, particularly in a chic locale like Daikanyama.

Noteworthy Age Insights

What stands out is the 22% representation from the 36 to 40 age bracket, indicating that this group is increasingly interested in high-quality materials and detailed craftsmanship—factors that are crucial for significant occasions like anniversaries and engagements.
Interestingly, the under-20 demographic still holds a significant portion of the market share at 19%. For college students and younger couples, these custom rings remain popular as easy, special gifts that resonate with their experiences.

Customer Locations

The research further indicated the geographic origins of the customers:

• - 23 wards of Tokyo: 46%
• - Outside the 23 wards: 15%
• - Greater Tokyo Area: 32%
• - Outside Greater Tokyo Area: 7%

A striking 61% of customers come from within Tokyo's 23 wards, emphasizing the appeal of Debut icci to local couples drawn to the studio's brand power and quality offerings. Additionally, 32% of their customers hail from the broader Greater Tokyo Area, showcasing the studio's appeal as a special destination for weekend getaways and commemorative outings.

Even customers traveling from outside the Greater Tokyo Area constitute 7%, illustrating the unique allure of the handmade couple rings as a worthy journey for couples seeking memorable experiences.

Debut icci Daikanyama is establishing itself not only as a go-to destination for couples but also as a place where special memories can be created.

Popular Gemstone Rankings

When delving into popular choices for gemstones, diamonds lead at 38%, followed by colored stones like blue topaz (28%) and moonstone (16%). This trend reflects a dual desire: the classic elegance of diamonds paired with the distinct personalization that colored stones provide. Customers seem keen to incorporate elements of their identity and uniqueness into their rings, be it through favorite colors or birthstones.

Ring Width Preferences

The survey results also highlighted preferences for ring widths:

• - 2mm: 46%
• - 3mm: 34%
• - 4mm: 7%
• - 5mm: 9%
• - 6mm: 3%
• - 7-10mm: 1%

The preference for thinner rings, particularly the 2mm and 3mm options, illustrates a prevalent trend where couples are looking for designs that seamlessly blend into everyday life without overwhelming their style. The minimalistic elegance of these sizes caters to a broad spectrum of couples, demonstrating their value in both aesthetics and comfort.

In addition, slim rings are more manageable for first-timers in the crafting experience, appealing to those who seek both quality and ease of use in their jewelry. This trend underscores the importance of subtlety and elegance in modern fashion.

Conclusion

The findings from Debut icci Daikanyama paint a picture of a flourishing market in custom-made couple rings, revealing significant insights into customer demographics, preferences, and the evolving nature of these cherished items. As adult couples cultivate meaningful experiences over consumer goods, Debut icci successfully capitalizes on this trend, offering more than just products—they provide memorable moments that couples can carry with them.

As couples continue to choose Debut icci for their special occasions, the studio will undoubtedly enhance its reputation as a premier destination for bespoke jewelry experiences in the heart of Tokyo.