#Japan #Skincare #Osaka #YOLU #Night Beauty

Introduction to YOLU Skincare

In an exciting development in the field of skincare, YOLU, a nighttime beauty brand by I-ne Co., Ltd., has announced the upcoming nationwide launch of its YOLU SKIN skincare line. This innovative line, which emphasizes the benefits of melatonin for achieving beautifully radiant skin, will officially hit the shelves in drugstores across Japan starting August 1, 2025.

Prior to this nationwide release, YOLU SKIN had a successful preview sale beginning on July 2, 2025, selling out quickly across various e-commerce platforms. In just two weeks, it achieved remarkable acclaim, securing four titles within sales rankings on multiple websites.

What Makes YOLU Unique?

YOLU SKIN was created with the busy lifestyle of modern Japanese women in mind. Given that Japan has one of the shortest average sleep durations among OECD countries, especially among women, YOLU aims to transform limited nighttime hours into an effective beauty routine. This brand recognizes the importance of beauty sleep and strives to enhance skin wellness during these crucial hours.

By incorporating melatonin into its formulation, YOLU SKIN utilizes this natural hormone that not only promotes relaxation but also acts against oxidative stress. Melatonin is known for its powerful antioxidant properties, surpassing even vitamin C and E, making it effective in cell repair and anti-aging processes. Furthermore, it is actually synthesized in the skin, where it protects against damage caused by UV rays and free radicals.

The YOLU SKIN Product Line

YOLU SKIN consists of two primary product series: the Moisture Series and the Clear Series, both designed to cater to various skin types and concerns.

Moisture Series: Plump and Hydrated Skin

• - YOLU SKIN Overnight Serum Moist (45mL; ¥2,200): This luxurious serum features a rich texture that penetrates deeply, perfect for those struggling with dryness and a lack of elasticity.
• - YOLU SKIN Overnight Cream Moist (45g; ¥2,200): This cream has a thick consistency that melts into the skin, providing a protective barrier against moisture loss while ensuring deep hydration.

Clear Series: Bright and Refined Complexion

• - YOLU SKIN Overnight Serum Clear (45mL; ¥2,200): Designed for mixed and oily skin types, this serum offers a lightweight texture that delivers hydration while addressing concerns like enlarged pores and dullness.
• - YOLU SKIN Overnight Gel Cream Clear (45g; ¥2,200): This refreshing gel-cream formula enhances moisture retention and helps balance the skin's oil content, making it ideal for those concerned about shine and texture irregularities.

Customer Feedback and Anticipated Impact

Users who have had the privilege of trying YOLU SKIN before the official launch have praised its delightful texture and effectiveness. Many expressed satisfaction with the non-greasy feel yet deep hydration, natural radiance, and pleasing fragrance. The carefully selected fragrances are designed to support restful sleep, playing a crucial role in enhancing the overall experience.

YOLU's commitment to night beauty care shores up the brand's position as a leader in nighttime skincare in Japan, with a record of significant sales achievements in a short span. Currently, YOLU holds the title of the top-selling product in the shampoo and rinse category within Japanese drugstores and has collectively sold over 65 million items since its inception in 2021.

Conclusion

As the skincare industry continues to evolve, YOLU SKIN stands out by harnessing the power of melatonin and addressing the specific beauty needs of sleep-deprived individuals. With its official launch approaching, YOLU SKIN is set to redefine nighttime beauty routines for many and encourages a deeper, more restorative approach to self-care and skincare. Visit YOLU's special site to learn more about this innovative skincare line and prepare for radiant, beautiful skin.
Special Site