#Japan #Shibuya #TechTouch #Bill One #Sansan

TechTouch Empowers Bill One's User Engagement

In a groundbreaking collaboration, TechTouch, a leader in digital adoption platforms, has partnered with Sansan Inc. to enhance the user experience of their popular invoice management service, Bill One. This integration marks a significant milestone in making new features more accessible and ensuring that users are always informed about the latest advancements in the platform.

Background of Bill One

Bill One is a leading invoicing solution in Japan, recognized for its superior service quality and user-centric approach. Achieving the top spot in market share for three consecutive years, the service is designed to simplify invoice management by facilitating the receipt and issuance of invoices as well as expense reimbursement processes. Despite its success, Sansan noted the need to find a solution for effectively informing users about new features without overwhelming them, especially as onboarding processes naturally limited direct communication post-initial setup.

The challenge arose as new features were frequently added to the service, yet many users remained unaware of them due to a lack of ongoing engagement and communication. The goal was clear: Sansan needed a more effective way to promote user understanding and broader adoption of its evolving features across a diverse customer base, characterized by varying implementation phases and contract terms.

The Role of TechTouch

TechTouch stepped in as an innovative solution. By leveraging its no-code platform, it became possible to create and display comprehensive operation guides seamlessly. This not only informed users of new functionalities but did so in real-time, ensuring they could take full advantage of the service. During the peak inquiry period around year-end and New Year’s, TechTouch’s guidance features were particularly effective, leading to a nearly complete elimination of related user inquiries.

The impact of TechTouch on increasing awareness of new features was substantial. Sansan reported a remarkable fourfold increase in user reach compared to traditional email notifications, which often resulted in delayed communications and time-consuming processes for compiling and sending targeted messages. The integration simplified these processes, enabling faster dissemination of important updates and features directly to users.

Another successful implementation involved promoting the newly developed arrival management feature. Utilizing TechTouch’s unique bubble notification, the platform attracted around 8,000 users to the relevant page within a single day, showcasing the power of informed communication in driving engagement and satisfaction.

Future Outlook

Sansan is optimistic about the continued role of TechTouch in enhancing customer engagement strategies. Looking ahead, the company aims to utilize this platform for various other initiatives, including announcements for seminars and facilitating user community engagement, areas where traditional channels had previously struggled to achieve reach.

With this partnership, Sansan’s Customer Success Department has set a benchmark in how product value is delivered and experienced. As noted by Takashi Kiguchi, Head of Customer Success at Sansan, ensuring users grasp the full value of Bill One is more than just improving the product; it’s about optimizing the customer journey and facilitating better understanding. The dramatic increase in reach from TechTouch, covering areas previously untouched by email, empowers users to engage more deeply and continues to support retention and satisfaction efforts.

The Bill One Service

Bill One from Sansan is an invoice management service designed to tackle various financial administration challenges. By digitizing traditionally cumbersome tasks, it accelerates corporate monthly closing processes, ensuring efficiency and accuracy. For more information, visit Bill One’s official website.

About TechTouch

TechTouch, awarded Japan's number one digital adoption platform, emphasizes user-friendliness and the reduction of burdens on system administrators. It supports seamless system use with intuitive guides and detailed user behavior analytics, fostering engagement and facilitating smooth transitions to digital workflows. The platform has become integral for organizations ranging from large corporations to startups and government agencies, boasting more than 6 million users to date.

As the partnership between Sansan and TechTouch evolves, there remains a strong commitment to a user-centered approach to product development, aiming for consistently valuable user experiences that lead to measurable results across all facets of the business.

For further inquiries regarding service implementation or media relations, please contact TechTouch directly through their official website.