WorldSprings Enhances Its Leadership and Brand Ahead of Zion Canyon Hot Springs Launch

WorldSprings Expands Leadership and Brand Identity

WorldSprings has officially marked its territory as the leading outdoor wellness destination and the largest hot springs operator in the United States. As part of its strategic growth initiatives, the company has announced significant leadership appointments along with a fresh brand identity, all in preparation for the highly anticipated opening of their third location, Zion Canyon Hot Springs, set to debut this summer.

Elevating Leadership Team

In a move that signals ambitious growth, WorldSprings has welcomed industry veterans Vimla Black-Gupta and Jackie Stauffer to key leadership positions. Black-Gupta, renowned for her extensive experience with prestigious brands like Equinox, The Estée Lauder Companies, and Procter & Gamble, joins as a Board Director and Advisor. Meanwhile, Stauffer takes on the role of Chief Marketing Officer, bringing a wealth of experience in marketing from her previous roles in notable firms.

Black-Gupta emphasized the unique opportunity in the hot springs market, noting, "The explosive growth potential in this sector presents a once-in-a-lifetime chance, and WorldSprings is poised to lead nationally. I’m excited to support our expansion strategy as we aim to triple our presence and deliver transformative wellness experiences across the country."

A Fresh Brand Identity

Part of WorldSprings' growth strategy involved rebranding, culminating in a new identity developed in collaboration with renowned creative partner Farrynheight. After conducting thorough consumer research with over 3,000 individuals, WorldSprings has embraced the tagline