MEKOKORE in DAIKANYAMA: A Successful Showcase of Korean Cosmetics

In a dazzling display of beauty and innovation, MEKOKORE in DAIKANYAMA wrapped up successfully, attracting over 3,500 visitors during its three-day run from April 18th to April 20th, 2025. This lively event, held at the stylish T-SITE Garden Gallery in Daikanyama, Tokyo, brought together some of the most exciting Korean cosmetics brands, making it a must-visit for beauty enthusiasts.

What is MEKOKORE?

MEKOKORE is an event series produced by KOLLECTION, aimed at introducing Korean cosmetic brands to the Japanese market. Following successful shows in Harajuku in 2024 and Yurakucho in early 2025, this Daikanyama edition showcased an impressive lineup of beauty products in one of Tokyo's trendiest districts. The location proved to be a perfect backdrop for attracting many beauty aficionados eager to discover the latest trends from Korea.

Event Highlights

Exclusive Sneak Peeks:

Visitors had the unique opportunity to experience unreleased cosmetics and products that have not yet entered the Japanese market. Many attendees were thrilled to directly interact with the latest beauty trends straight from Korea.

Stamp Rally:

A highlight of the event was the stamp rally. Attendees collected stamps from eight unique brand booths which allowed them to enter a special draw for a chance to win full-sized products. This interactive feature was a crowd favorite, and each day saw enthusiastic participation.

Instagrammable Moments:

The venue featured a whimsical photo area adorned with fluffy clouds, perfect for sharing on social media. Additionally, following the popularity of last year's photo booth, a new black-and-white receipt photo machine made its debut, allowing attendees to capture memories from their time at MEKOKORE. Visitors were encouraged to follow MEKOKORE's official Instagram account (@mekokore_official) to utilize the photo booth.

Swag for All:

Every participant received exciting gifts, including the much-discussed MEKOKORE bear keychain and an original round mirror, adding to the overall enjoyment of the event.

Participating Brands

A host of esteemed Korean brands showcased their products at the event, each offering innovative and unique items:

1. lilybyred: A makeup brand known for its blend of purity and boldness, providing products for quick and flawless natural looks. Featured items included LUV BEAM CHEEK BALM and MOOD IT PALETTE.

2. ilso: Focused on addressing skin troubles, ilso offered items such as NATURAL MILD CLEANSING OIL and CLEAN UP MUD CREAM, perfect for skincare enthusiasts.

3. PHYTOTICS: Developed by pharmacists, this brand emphasizes natural ingredients for health and wellness, showcasing products like PHYTOTICS YELLOW and VITA GUMMY.

4. SELF BEAUTY (&veganize): Aiming to create a hybrid of skincare and makeup, they displayed unique products like UNICONIC FIXER and COLLAGEN LIP GLASS BALM.

5. THE TOOL LAB: Specializing in makeup tools, they offered innovative items including the STAMP SKINFIT CUSHION and HAPPYRIM AQUA PUFF.

6. NDP: Focusing on natural skincare, NDP presented products like CICA BIO-PLACENTA CREAM and GREEN CAPER DEEP HYDRATION CREAM, promising a healthy glow.

7. BONCEPT: Their skincare and makeup were highlighted for enhancing natural beauty with products like SUPER FIXING TINT and VITAMIN C RETINOL.

8. Percendi: Known for their high-performance products designed to bring about genuine skin improvements, they featured the N25 SUPER TONING BLUR AMPOULE among other offerings.

Conclusion

MEKOKORE in DAIKANYAMA successfully combined the excitement of discovering new beauty products with engaging activities, proving to be a powerful platform for Korean brands in Japan. As this event series continues to grow, it cements its status as a significant player in the beauty industry's landscape.

For inquiries about the event or the participating brands, you can reach out via email at [email protected]. The organizing company, KOLLECTION, is based in Osaka and specializes in the wholesale of imported cosmetics and daily goods.

About KOLLECTION

Founded in February 2019, KOLLECTION focuses on supporting Korean brands in Japan, ensuring that domestic beauty aficionados have access to the latest trends and products. For more information, visit their website at KOLLECTION.