#Thailand #Valuedesign #Hua Hin #getfresh

Valuedesign Expands Digital Services in Educational Sector

In a significant step towards enhancing the dining experience in educational institutions, Valuedesign (Thailand), a subsidiary of Valuedesign, has partnered with Fresh Food Hospitality Co., Ltd. to introduce unique payment systems and mobile CRM services to the cafeteria at Hua Hin International School. This initiative is set to roll out in August 2025 and signifies a commitment to integrating digital solutions into everyday operations within the educational environment.

As the digital landscape transforms rapidly, schools are increasingly seeking efficient methods to improve service delivery and enhance user satisfaction, particularly in cafeteria operations. Valuedesign is renowned for its innovative cashless payment solutions and has been instrumental in assisting over 120,000 retail and foodservice outlets with their proprietary electronic money service known as 'Value Card'. This initiative caters to a broad market, having established a presence not only in Japan but also in countries such as India and Thailand.

In Thailand, Valuedesign has successfully implemented its services in approximately 830 establishments as of May 2025, with plans for further expansion. Utilizing LINE, a widely used messaging app, Valuedesign offers mini-app features that link necessary CRM functionalities for efficient customer management and promotional engagements tailored to diverse customer segments. This simplified integration allows for effective data management, enabling cafeterias to better understand their users and enhance overall service delivery.

The collaboration with Fresh Food Hospitality, which operates under the health food brand 'getfresh', aims to align nutritious meal offerings with the operational demands of modern educational facilities. The brand's philosophy emphasizes accessibility, enjoyment, and sustainability in food service, thus elevating not only the nutritional quality of meals provided to students at Hua Hin International School but also fostering a holistic dining experience that stands as a part of the school’s wellness initiatives.

With this partnership, the cafeteria will not only utilize Valuedesign's advanced cashless payment solutions but will also implement a customer relationship management system that works seamlessly within their existing framework, potentially revolutionizing how students and staff engage with their cafeteria services. The results will most likely lead to a more streamlined operation that promotes customer loyalty and satisfaction through targeted promotional strategies supported by robust data analysis.

In conclusion, the introduction of Valuedesign’s unique payment systems and mobile CRM capabilities at Hua Hin International School underscores the accelerating pace of digital transformation within the educational sector. As schools strive to keep pace with technological advancements and meet evolving consumer expectations, initiatives like this could set the standard for future innovations in school dining services.

For more information about 'getfresh' and their commitment to providing healthy meals, please visit getfresh Thailand.

About Valuedesign

Founded in July 2006 and based in Tokyo, Japan, Valuedesign has established itself as a leader in the cashless payment sector by combining payment solutions with marketing strategies. The company specializes in a range of unique cashless services, including:

• - Cloud-based custom brand electronic money issuance service 'Value Card'
• - Store-specific original apps featuring cashless payment functions 'Value Wallet'
• - Connects to major QR code payment services via 'Value Gateway'
• - SaaS-based digital marketing tools focused on maximizing cashless payment effectiveness 'Value Insight'
• - Digital gift services that can be sent easily via email or social media 'Value Gift'

Valuedesign’s ongoing commitment to innovation continues to positively impact various sectors, and this latest collaboration exemplifies their drive towards enhancing experiences across industries.