#Japan #Skincare #Osaka #EQUITANCE #Whitening Lotion

New Arrival: EQUITANCE Whitening Lotion

On September 1, 2026, SUNSTAR will launch the latest addition to its beauty brand EQUITANCE, the EQUITANCE Whitening Lotion. This new medicated whitening skincare product aims to address rough and thickened skin layers while enhancing absorption, ensuring that vital ingredients penetrate deeply for improved skin texture and brightness.

The Importance of Skin Texture Care

As we age, our skin often becomes susceptible to dryness, uneven texture, and other concerns, especially after prolonged sun exposure. The irregular turnover of skin cells and thickened stratum corneum can pose a barrier to the absorption of moisture and skincare benefits. Thus, incorporating texture-care products into your routine becomes essential.

Key Ingredients for Effective Absorption

The EQUITANCE Whitening Lotion responds to common consumer feedback, addressing issues such as difficulty in absorption due to rough skin and insufficient hydration from typical whitening lotions. It features Natural Fermented Lactic Acid, a plant-based ingredient known for its softening effects, which gently loosens hard skin layers, creating a favorable environment for moisture and active ingredients to penetrate.

To further enhance effectiveness, SUNSTAR utilizes a unique whitening active ingredient called Linoleck S, encapsulated in ultra-tiny lipid nanoparticles, about 1/4000th the size of a pore. This allows the active ingredient to reach deep into the skin, effectively breaking down the components that lead to pigmentation, particularly the enzyme Tyrosinase. With high-penetration moisturizers, including super hyaluronic acid, this lotion not only targets brightness but also provides essential hydration throughout the day.

In preliminary user tests, 91% expressed satisfaction with the lotion’s absorbing effects, reinforcing its immediate success in the market.

Enhanced Formula: EQUITANCE Whitening Cream

Alongside the lotion, SUNSTAR introduces the improved EQUITANCE Whitening Cream, which now includes Vitamin E Derivative to promote blood circulation and address a multitude of skin concerns such as dullness, uneven skin tone, and dryness. Used in conjunction with the lotion, this cream offers concentrated care, tackling five major skin issues all in one product. The overall routine with lotion, essence, and cream promises a cohesive approach to achieving beautifully radiant skin.

Brand Philosophy

At EQUITANCE, the goal is to empower women of all ages to rediscover their inherent beauty and maintain their confidence as they age. With over 50 years of experience in cosmetic development and research, the brand embodies the philosophy that beauty is born from health.

EQUITANCE combines effective ingredients with innovative formulations, ensuring users not only care for their skin's appearance but also nurture its overall health.

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Product Launch Details

• - Launch Date: September 1, 2026
• - Sales Channels: SUNSTAR online shop and customer service
• - For inquiries: SUNSTAR Customer Center

As a part of SUNSTAR Group, EQUITANCE is committed to ongoing research and development to drive innovation within the beauty industry, aiming for a holistic approach to wellness that empowers users to exceed their own expectations of beauty.