#Japan #Tokyo #Brand Loyalty #consumer survey #Fancrew

Insights into Consumer Brand Preferences

Overview of the Survey

In a recent consumer research conducted by Fancrew, a Tokyo-based company, it was found that 58% of participants have specific brands or products they consistently choose according to their preferences. This survey engaged 1,000 respondents, comprising 227 men and 773 women, and was carried out between May 30 and June 7, 2025.

Key Findings

The results show a clear trend in consumer behavior regarding brand loyalty:

• - Preferred Product Categories: The most favored categories were yogurt at 43%, followed closely by curry roux at 36%. This indicates a strong inclination towards familiar products in the dairy and culinary segments.
• - Reasons for Brand Preference: A significant 82% of consumers chose their preferred brands due to their superior taste and quality. This underscores the prevailing belief that product quality directly influences purchasing decisions.
• - Willingness to Pay a Premium: Remarkably, 63% of respondents expressed a willingness to purchase higher-priced items if they were assured of the quality and taste. This indicates that consumers prioritize their experiences over price, a crucial insight for brands aiming to build loyalty.

Detailed Survey Insights

Besides exploring preferred brands and products, the study covered a comprehensive 26-question format that delved into various aspects of grocery shopping, including promotional offers and campaigns. The insights gained not only highlight purchasing behaviors but also provide a deeper understanding of consumer priorities in shopping.

Methodology of the Survey

The survey utilized online methods targeted at general consumers who are registered with Fancrew, an organization that offers subscription services to 1.5 million users nationwide. These results exemplify the significance of consumer feedback in shaping marketing strategies.

About Fancrew

Founded in 2004, Fancrew leverages patented technology to analyze customer and employee feedback across industries. The company supports numerous aspects such as store operations, product development, and employee engagement through innovative web services.
Additionally, it runs the experiential information site "Fancrew" and provides internet research and marketing support to enhance consumer experience.

Company Information

• - Company Name: Fancrew Inc.
• - Headquarters: 1-10-5 Iwamotocho, Chiyoda-ku, Tokyo
• - CEO: Taketo Yamaguchi
• - Capital: 100 million yen
• - Contact: [email protected]

Conclusion

In summary, the study conducted sheds light on significant consumer trends emphasizing brand loyalty, the importance of quality, and a willingness to invest more for a superior product experience. Such insights are invaluable to brands seeking to enhance their market strategies and cater to evolving consumer preferences effectively.