#Spain #Madrid #Huawei #FITUR 2025 #Petal Ads

Overview of Huawei's Presentation at FITUR 2025

At the prestigious FITUR 2025, held annually in Madrid, Huawei took center stage alongside its advertising platform, Petal Ads, to showcase China's leading position in both technology and tourism. This significant event gathered tourism professionals from around the world, focusing on industry results and sustainability challenges. During a high-level networking event, it was disclosed that Chinese tourists expend almost double the amount of the average international traveler, emphasizing the lucrative nature of this market.

Insights from Key Speakers

Dr. Jaime Gonzalo, the Vice President of Huawei Mobile Services Europe, underlined the critical importance of capturing the Chinese market which serves as a driving force behind global tourism revenues. The exceptional spending power of Chinese tourists benefits various sectors such as retail and entertainment, substantially contributing to the economic growth of popular destinations. Gonzalo stressed that to meet the demands and preferences of contemporary Chinese travelers, businesses and tourist destinations globally must offer tailored services while leveraging popular digital platforms in China.

Furthermore, he highlighted China's commitment to innovation, specifically mentioning the massive investment of one billion euros in the 5G network by 2025, a figure that dwarfs Europe's investments. Adaptations in the Internet of Things and a whole ecosystem of 'super apps' were also elaborated upon as areas where China excels. The integrated approach of utilizing multiple devices is vital for engaging Chinese tourists, as seen in the success of Petal Ads in conducting impactful campaigns.

Notable Networking Events

The event commenced with an inspiring address by He Yong, an advisor on cultural affairs from the Chinese embassy, setting a positive tone for discussions. Following him, Carmen González Gens, Vice President of Huawei Technologies in Spain, elaborated on the company's vision for sustainable tourism based on five pillars: environmental sustainability, connectivity, digital transformation, inclusive tourism, and off-peak travel. She accentuated the role of technology in enriching tourism experiences for a diverse audience, particularly Chinese travelers, by mitigating friction points and enhancing information access.

She also remarked on the changing travel patterns driven by Chinese tourists, highlighting the growing interest in local and lesser-known attractions that move away from overcrowded hotspots. This trend aligns with strategies encouraging off-season travel, which is becoming increasingly attractive to young Chinese tourists.

Julio López Astor, Deputy Director for Tourism Research and Knowledge at TourSpain, presented essential findings from the 2024 International Travel Satisfaction Study. His data confirmed high levels of satisfaction among Chinese tourists, who prioritized leisure activities over general travel experiences. The scenic beauty and green spaces of cities were particularly appreciated; however, concerns regarding safety, relaxation opportunities, and fluent languages from locals in Spain were noted. This feedback should drive the tourism industry to enhance recreational offerings while reinforcing sustainability and safety measures to elevate tourist satisfaction further.

The Role of Petal Ads in Connecting Brands

Huawei's advertising platform, Petal Ads, is revolutionizing Spanish tourism marketing by enabling precise audience segmentation and extensive market outreach in China. By employing AI-driven technology and proprietary data, brands can craft targeted campaigns aimed at high-value Chinese tourists, fostering user engagement while maximizing return on investment through real-time performance optimization.

Petal Ads connects publishers, advertisers, and marketers worldwide, claiming an impressive network of over 360,000 publishers across more than 200 sectors. This platform opens up access to over 730 million potential customers globally.

For those looking to delve deeper into the offerings by Petal Ads, further information is accessible at their official site.

Conclusion

Huawei's participation in FITUR 2025 not only reveals the impressive spending habits of Chinese tourists but also reinforces its commitment to fostering strong cultural and economic ties through technological innovation. As the tourism landscape continues to evolve, platforms like Petal Ads play a crucial role in bridging the gap between brands and the booming Chinese market, ensuring that both are poised for success in the coming years.