#USA #Pita Pit #Thor's Skyr #Healthy Menu #Coeur d'Alene

Pita Pit USA Partners with Thor's Skyr to Elevate Healthy Dining Experience

Pita Pit USA, a well-known Mediterranean fast-casual brand focused on providing freshly-made pita sandwiches, has announced an exciting new collaboration with Thor's Skyr, a brand that specializes in authentic Icelandic yogurt. This strategic partnership, disclosed on January 14, 2025, aims to significantly enhance the menu offerings at Pita Pit, aligning with the brand's commitment to nutritious, protein-rich food choices tailored to health-conscious consumers across the nation.

Transforming Eating Habits with Innovation

"This partnership is about more than just adding products to our menu – it's about innovation," stated Peter Riggs, President and CEO of Pita Pit USA. He emphasized that the collaboration with Thor’s Skyr resonates perfectly with Pita Pit’s mission of creating fresh and wholesome dining options. The integration of Thor's products is expected to bring an exciting wave of flavors and health benefits to Pita Pit's offerings.

The partnership will introduce a variety of new items, including:

• - Thor's Skyr Smoothies: Nutrient-dense smoothies crafted with authentic Icelandic skyr.
• - Healthy Sauces: A range of new, flavorful sauces developed in conjunction with the Thor's brand.
• - Protein-Enhanced Snacks: Innovative snack products that incorporate Thor's Skyr ingredients.

"We're creating a culinary experience that blends Icelandic traditions with American innovation," said Unnar Danielsson, Co-Founder of Thor's Skyr. Notable flavors such as Key Lime Coconut and Coffee Skyr will add unique character to the Pita Pit menu, making healthy choices even more appealing.

New Leadership for Strategic Growth

In a move that underlines the synergy between the two brands, Peter Riggs will not only continue as the President and CEO of Pita Pit USA but will also take on the role of CEO at Thor's Skyr. This dual leadership strategy is designed to streamline operations and foster mutual growth, enabling both brands to leverage their strengths effectively.

According to Riggs, "The synergies between Pita Pit and Thor's Skyr were immediately apparent. This collaboration combines Pita Pit's established position in the quick-service dining industry with Thor's innovative dairy products, creating a distinctive offering in the marketplace."

The partnership marks a significant step towards expanding Pita Pit's appeal among customers who prioritize health and nutrition in their dining choices. By incorporating Thor’s Skyr into its menu, Pita Pit enhances its commitment to providing great-tasting, healthy food options that cater to the evolving preferences of modern consumers.

About Pita Pit and Thor's Skyr

Pita Pit USA has become synonymous with quick, healthy Mediterranean meals, serving customers in 68 locations across the United States, including Alaska. Founded on the principles of quality ingredients and flavor innovation, Pita Pit’s goal is to deliver satisfying meals that fit the busy lifestyles of their audience. The company also offers a rewards app to enhance customer engagement.

Meanwhile, Thor's Skyr is making waves in the US market as it brings authentic Icelandic yogurt to American consumers. Known for its high protein, no added sugar formula and creamy texture, Thor’s Skyr is available in an array of delicious flavors, including Plain, Vanilla, Blueberry, Strawberry, Coffee, and Key Lime Coconut.

For more details on this partnership and upcoming menu innovations, visit Pita Pit’s official website.