#Japan #Tokyo #JR East #NewDays #Nutasu

Introduction of Nutasu

The well-known convenience store chain NewDays, operated by JR East Cross Station Retail Company, is set to unveil a new product brand named 'Nutasu' this fiscal year. This brand aims to introduce a variety of original products that reflect its development concept, powered by three key passions: deliciousness, kindness, and fun. To celebrate this launch, NewDays will kick off a tempting promotional campaign starting September 30.

Unveiling Nutasu's Product Concepts

Passion 1: Deliciousness

• - Keywords: Adding a touch, delivering peace of mind

Nutasu promises to deliver an experience that tantalizes the taste buds:

• - Cream Bread: An indulgent cream bread with a rich, melt-in-your-mouth texture. This version enhances the egg flavor while perfectly harmonizing with the freshly-made dough, crafted from a special cream-infused mixture for ultimate moistness and tenderness.
• - Café Sandwich Series: These trendy sandwiches have been revamped, with the classic shrimp and broccoli sandwich now featuring a delightful blend of chunky broccoli and edamame paired with rich egg flavors. Notably, a new smoked salmon sandwich will also be introduced, sure to catch attention.
• - New Sweets: The latest addition to NewDays' dessert offerings is the double cream pie choux pastry. This sweet treat highlights both its dough and cream, featuring two varieties: custard and Hokkaido whipped cream. Its delightful taste is sure to make it a recurrent favorite among customers.

Passion 2: Kindness

• - Keywords: Easy to eat, easy to carry, easy to understand

NewDays is thrilled to announce the modernization of its bento offerings:

• - Two-tier Nori Bento: Following the launch of a two-tiered bento with assorted delights like white fish fry, chikuwa tempura, croquettes, fried chicken, and sweet burdock, this bento is designed for easy transportation through busy train stations.
• - Improved Fresh Pasta: Last year's popular fresh pasta has been enhanced, now offering a chewier texture and a higher sauce-to-noodle ratio, ultimate satisfaction wrapped in eco-friendly paper containers, seamlessly combining taste and sustainability.

Passion 3: Fun

• - Keywords: Local exclusivity, trending

Bringing the joyful experience of train station bento to consumers:

• - Station Bento Rice Balls: Now, everyone can enjoy the convenience of bento-style rice balls inspired by various regional specialties across Japan. These are designed to elevate the everyday dining experience and make mealtime something special.
• - Colorful Baumkuchen: A visually striking three-layered baumkuchen featuring chocolate, banana, and strawberry flavors. This multi-layered cake not only looks delightful but also offers changing flavors with each bite, ensuring it is both enjoyable to look at and eat.

Thoughtful Packaging Design

Nutasu aims to express heartfelt gratitude to customers by delivering products as if they are special gifts, encapsulated in beautifully designed packaging adorned with ribbons. This meticulous attention to detail is evident across all products.

Product Categorization

To make shopping enjoyable and intuitive, Nutasu products will be clearly categorized on store shelves, allowing customers to select from various exciting options with ease. The goal is to foster a pleasurable shopping experience.

Upcoming Nutasu Celebration Fair

From September 30, a promotion will commence to highlight the charm of Nutasu products at appealing prices. Customers can look forward to special deals and limited edition novelties for those who meet purchasing conditions—details will be available via in-store posters.

About Nutasu

Nutasu, a brand positioned under NewDays, is committed to the philosophy of creating 'new desires.' It aims to consistently develop products that resonate with a diverse customer base. The brand name reflects the integration of 'New' from NewDays and the commitment to enhance desires ('tasu' meaning 'to add in Japanese').

Key Brand Concepts

• - Delicious: Every aspect, from ingredients to manufacturing, is crafted with care. The aim is to provide products that deliver authentic value and a unique taste experience.
• - Kind: Focused on user-friendly and convenient packaging, accessible for everyday usage.
• - Fun: Embracing unexpected combinations and local trends, Nutasu aims to build excitement and celebrate local flavors in every product.

About NewDays

NewDays operates under JR East Cross Station Retail Company, known for providing enticing products and services catering to daily needs—morning, noon, and night. With unique offerings including the Nutasu brand, NewDays is dedicated to enhancing the daily lives of its customers by offering products tailored to their everyday requirements.