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Transcosmos and BBF Form Strategic Alliance

On October 16, 2025, transcosmos Inc. and BBF, Inc. announced a significant business alliance aimed at supporting foreign companies looking to penetrate the Japanese market, particularly in the e-commerce sector. This collaboration intends to leverage each company’s strengths to streamline the market entry process for overseas apparel brands and other sectors.

The Alliance's Objectives

The primary purpose of this partnership is to assist foreign businesses, especially those in the fashion industry, in successfully establishing their presence in Japan. With BBF’s extensive experience in operating e-commerce platforms and managing marketing strategies focused on apparel, alongside transcosmos’ vast service network spanning 36 countries, this alliance promises to create a robust ecosystem for new entrants into the Japanese market.

BBF has already made its mark by successfully managing over 100 e-commerce sites and providing strategic marketing support for more than 350 fashion brands. Their innovative approach to marketing via television and online channels complements transcosmos' capabilities in business process enhancement and operational excellence. The alliance is projected to enhance their collective ability to deliver high-quality, customized services tailored for the unique characteristics of the Japanese consumer.

The Growing Demand in Japan's E-commerce Sector

Japan has evolved into a highly attractive market for global businesses, especially in terms of e-commerce, with the country being home to the third-largest e-commerce market worldwide. This development reflects changing consumer behaviors, where online shopping for apparel and sports items is gaining unprecedented momentum. Many foreign brands are recognizing Japan's potential but find the local market's cultural nuances challenging to navigate. Transcosmos and BBF's partnership is poised to fill this gap, offering tailored market entry strategies that address these challenges.

Comprehensive Service Offerings

The services that transcosmos and BBF plan to provide under their alliance include:

• - Development and operation of e-commerce websites specifically for the Japanese market.
• - Assistance with store openings and operations on various marketplaces.
• - Formulation and execution of marketing strategies that resonate with Japanese consumers.
• - Branding initiatives tailored to foster brand identity within Japan.
• - Customer support services designed to meet local expectations.
• - E-commerce logistics to ensure efficient operations.

Through these integrated services, transcosmos and BBF aim to enable clients to execute effective growth strategies within the competitive Japanese market landscape.

Rationale Behind the Partnership

Eijiro Yamashita, Director and Senior Corporate Officer at transcosmos, expressed confidence that this partnership will facilitate seamless processes, empowering overseas apparel brands to gain a competitive edge in Japan. He noted that while many foreign brands express interest in the lucrative market opportunities, they often encounter hurdles rooted in Japan's cultural and operational landscape. Therefore, the goal is to bridge this gap by providing meticulously designed services catered to individual client needs.

BBF’s Director of E-Commerce Business, Yuichi Azumi, added insight into the operational dynamics, asserting that their team is well-equipped to help foreign brands transition smoothly into the Japan market. This includes offering a localized user interface, payment services compliant with Japanese standards, and omnichannel strategies that enhance customer experience.

Future Prospects

As the partnership progresses, transcosmos and BBF are committed to continuously developing innovative solutions to support the expansion of foreign businesses into the Japan market. Their collaboration epitomizes a strategic initiative to amplify competitive advantages for global brands seeking to navigate the complexities of the Japanese consumer landscape effectively.

About the Companies

Transcosmos is renowned for its digital transformation services and has been operating since 1966, offering varied business process enhancements across generations. BBF, established in 2005, specializes in e-commerce solutions including website development and operations primarily in the fashion sector, reflecting a commitment to innovation that now extends even to NFTs.

This alliance represents a pivotal moment in enhancing the operational landscape for international brands and solidifying Japan's status as an attractive e-commerce market for foreign businesses.