#Japan #pet food #Shibuya #Freeze-Dried #HITOWAN

HITOWAN's Innovative Freeze-Dried Pet Food

HITOWAN, a premium pet food brand based in Japan, has made a significant leap in the pet nutrition market by launching its first freeze-dried pet food line produced in New Zealand. Starting on September 20, 2025, this groundbreaking series is crafted from 94% animal protein, including grass-fed meats and fish, utilizing a unique freeze-drying technique that preserves enzymes and probiotics, which are typically diminished during conventional cooking processes. This not only aids in digestion but also maintains the essential flavors of the ingredients, ensuring pets enjoy nutrient-rich meals.

HITOWAN's commitment to quality is evident in its choice of New Zealand as the production base. Known for its pristine natural environment, New Zealand offers a rich array of ingredients that include grass-fed beef, lamb, venison, and fresh seafood harvested from its clean waters. Farm animals are raised in stress-free, open grasslands, which translates to high-quality protein sources—free from the antibiotics and hormones commonly found in factory-farmed animals.

Key Benefits of the Freeze-Dried Series

Natural Nutritional Powerhouse

The freeze-drying process used by HITOWAN minimizes the loss of beneficial nutrients such as enzymes and probiotics, which play a crucial role in maintaining gut health. The preserved flavors enchance the overall dining experience for pets, making mealtime enjoyable.

Grass-Fed Goodness

The focus on grass-fed livestock ensures that the meat used in HITOWAN's products is rich in beneficial nutrients. New Zealand’s grass-fed beef, lamb, and venison contain higher levels of protein and Omega-3 fatty acids, while being low in fat. These meats, along with cage-free chicken, provide a well-balanced nutritional profile, superior to grain-fed alternatives. This fortifies a solid foundation for a healthier diet for both dogs and cats.

Unique Superfoods from New Zealand

HITOWAN has taken it a step further by incorporating New Zealand's native superfoods such as Manuka honey, green-lipped mussels, blueberries, and cranberries. These ingredients are known for their antioxidant properties and contribute to immune and joint health. Additionally, for the first time in Japan, concentrated alfalfa protein is included, enhancing the nutritional value and overall efficacy of the pet food.

New Product Lineup and Future Developments

The initial release includes three nutritionally complete dog food options—beef, lamb & king salmon, and venison—alongside five different pet treats suitable for both dogs and cats. The treats are designed for small dogs as they are cut into approximately one cm cubes, ensuring ease of consumption. Each product is priced competitively to cater to the varying needs of pet owners.

HITOWAN aims to expand its product lineup with additional dog food and treats catering to senior and small breeds, focusing on functional health benefits. New product categories, like air-dried food, are also in the works, promising to enhance the living experience between pets and their owners.

Commitment to Quality and Transparency

HITOWAN’s founder, Yuuta Takahashi, visited New Zealand to ensure that all production meets the brand’s high standards. By contracting directly with local factories, HITOWAN is uniquely positioned to adapt to consumer demands while maintaining quality control. This project stands as a testament to HITOWAN's dedication to providing the best for pets, aiming to foster healthier and happier lives for pets and their owners.

About HITOWAN

Established in Tokyo's Shibuya district, HITOWAN started as a handmade dog food shop and has since evolved into a prominent brand known for its commitment to “ultimate quality.” The brand now operates seven retail locations, an online store, and offers premium pet products ranging from fresh and freeze-dried food to accessories. As HITOWAN continues to innovate, it seeks to enrich the lives of dog and cat owners across Japan and beyond.

For further inquiries or potential business collaborations, feel free to contact HITOWAN through their official website or social media channels.