#Japan #Tokyo #DS Brand #Orikou Blog #Meiko Equipment

Introduction

In the ever-evolving landscape of recruitment and digital presence, Meiko Equipment Corporation, a key player in electrical installation based in Tokyo's Koto Ward, recently showcased their successful implementation of the domestic Content Management System (CMS) 'Orikou Blog'. This strategic decision not only enabled the hiring of two young employees in their twenties but also resulted in a remarkable reduction of around 30% in their recruitment advertising costs.

Background of Introduction

For over 50 years, Meiko Equipment has been engaged in electrical construction within the harbors of Tokyo and Yokohama. However, their digital footprint was suffering, as their homepage had gone over ten years without updates, leaving it stale and ineffective in attracting youthful talent. Despite spending substantial amounts on recruitment advertisements—up to 800,000 yen for a two-week campaign—the company struggled to find suitable candidates for their fieldwork roles. More troubling was the disparity between the positive workplace culture within the company and the outdated image projected by their website, which failed to communicate their inviting environment effectively to potential recruits.

What is 'Orikou Blog'?

'Orikou Blog' is a domestically developed, no-code CMS that allows individuals without IT expertise to create and manage websites effortlessly. It is characterized by its simplicity and robust customer support, boasting over 20,000 implementations nationwide. Notably, it has received high accolades, including being ranked number one in customer satisfaction for website creation software on the review platform ITreview, and it made the top 100 in the 'Best Software in Japan 2025'.

For more information on CMS, you can visit this guide.

Outcomes After Implementation of 'Orikou Blog'

To combat their challenges, Meiko Equipment adopted 'Orikou Blog'. This decision drastically transformed their approach to information dissemination. They developed targeted recruitment pages and engaging blogs, while also delving into advanced topics such as SDGs (Sustainable Development Goals) and the metaverse, showcasing their contemporary outlook.

Successful Recruitment of Young Employees

With a comprehensive overhaul of their recruitment page, Meiko Equipment successfully hired two young employees aged 23 and 25. This success story highlights how refreshing their online presence attracted the desired demographic that had previously been elusive.

Reduction of Recruitment Advertising Costs

Their revamped digital strategy resulted in an influx of applications directly through their website, eliminating the need for previously high-cost advertisements. This shift led to an impressive 30% reduction in annual recruitment advertising expenses.

Establishing In-House Information Dissemination

Thanks to the intuitive 'visual editor' feature of 'Orikou Blog', Nakada, the web manager at Meiko Equipment, can now independently manage and regularly update the company blog. This effort has led to potential job candidates expressing interest in their active projects, revealing a deeper connection between the company’s culture and attractivity.

Key to Success

The key to this achievement lies in the thoughtful content strategy and design adjustments catering to young professionals. By redesigning the site to feel friendly and relatable, Meiko Equipment was able to illustrate their nurturing educational environment and inclusive workplace culture through features like employee interviews.

Furthermore, they have prioritized routine updates of their activity blog. Leveraging the manageable nature of 'Orikou Blog', they minimized the burden of updates while continuously promoting their positive workplace atmosphere, which helps dispel the rigid stereotypes often associated with construction jobs.

Additionally, proactive communication regarding progressive initiatives like SDGs and metaverse applications not only enhances their corporate image but also creates conversational opportunities with clients, further differentiating them in a competitive market.

Client Testimonials

A representative from Meiko Equipment stated, "In today's world, a website is the company's 'face'—its business card. Both customers and candidates instinctively turn to the website first for information. It’s imperative to invest in showcasing the company's atmosphere and strengths actively. By merely waiting, nothing will happen. We need to take proactive steps in sharing information and creating a distinctive website to stand out from the myriad of companies."

Overview of Meiko Equipment Corporation

• - Company Name: Meiko Equipment Corporation
• - Location: 3-4-19 Aomi, Koto Ward, Tokyo
• - CEO: Hideo Yokochi
• - Established: August 1969
• - Business Area: Electrical installation
• - Website: meikousetsubi.co.jp

About DS Brand Co., Ltd.

DS Brand Co., Ltd. is the developer of 'Orikou Blog', providing a simple and efficient CMS ideal for businesses across Japan, with a track record of over 20,000 implementations.

The company also offers diverse solutions, including AI utilization, kintone integration, and support for health management, ensuring easy and effective web use for companies.

• - Company Name: DS Brand Co., Ltd.
• - CEO: Daisuke Shimoyama
• - Head Office: 6-1 Asahi-machi, Nagasaki City
• - Sales Office: 12F, 8-14-9 Ginza, Chuo Ward, Tokyo
• - Founded: November 1, 2005
• - Services: Development and provision of CMS and various cloud services
• - Website: ds-b.jp