Adyen Launches Personalize to Enhance Real-Time Checkout Experience for Businesses

Adyen Unveils 'Personalize' for Customized Shopping Experiences

Adyen, a leader in financial technology, has just launched a groundbreaking new product called 'Personalize' within its payment optimization suite known as Adyen Uplift. This innovative tool aims to revolutionize the checkout process by customizing it to individual buyer preferences in real-time.

The Need for Personalization

The introduction of Personalize comes at a critical time as businesses are facing tough competition and rising transaction costs. Recent studies show that a staggering 37% of online shoppers abandon their carts if the checkout process is deemed too lengthy. Moreover, 72% of enterprises continue to grapple with high transaction fees that threaten their profit margins. Addressing these challenges, Adyen's Personalize leverages advanced AI technology to tailor the payment experience to each customer.

Achieving Higher Conversion Rates

Since its launch in January 2025, Adyen Uplift has already assisted over 6,500 businesses in improving their payment conversion rates by an average of 1.19% compared to industry standards, with some achieving remarkable heights of up to 6%. Such success is attributed to optimized routing strategies and reduced false positives that block legitimate transactions. Personalize builds on this success by further streamlining the customer journey from the outset, guiding shoppers to the most suitable payment options based on their unique behaviors.

Streamlining the Checkout Experience

Traditionally, online checkouts have remained static, offering the same payment options and security measures to every buyer, regardless of their past interactions or choices. This inflexibility leads to lost sales opportunities. Personalize changes this paradigm by incorporating a dynamic identification layer that detects a buyer's preferences before they even click 'pay'. This means that businesses can arrange payment methods that the customer is likely to favor, creating a faster and more intuitive experience while significantly reducing cart abandonment rates.

Enhancing Efficiency and Security

Personalize not only increases the speed of transactions but also improves margins and enhances security. By highlighting cost-effective payment methods and identifying risk signals ahead of an attempted payment, companies can significantly lower transaction costs. Early data indicates that businesses utilizing Personalize can achieve improvements in conversion rates by up to 6% and reductions in costs by as much as 3%.

Transforming Payments into Strategic Advantages

Results from initial pilot projects reveal how Personalize helps manage transaction costs while simultaneously enhancing the shopping experience. For instance, Tebi, a technology platform for the hospitality sector, reported a 4.26% savings and a 0.8% increase in checkout conversions due to the implementation of Personalize. According to Marc Hoynck, Integration Payments Product Manager at Tebi, the capability to adjust the checkout in real-time according to customer preferences has been crucial in reducing friction and safeguarding revenue that could have been lost.

Future Goals and Continuous Improvement

The Personalize module is now available to Adyen customers as part of the Adyen Uplift suite. This release is a testament to Adyen’s commitment to continuously improve its product offerings, ensuring that businesses can achieve their goals more effectively. As Adyen forges forward, it will keep innovating its solutions to meet the ever-changing needs of the market, solidifying its role as the preferred financial technology provider for leading companies globally.

For more information about Personalize and its capabilities, visit Adyen’s official website.