Join the Sparkling Fun at San-X Universe Café Stand This August

San-X Co., Ltd. is excited to announce the opening of the "San-X Universe 'Everyone Sparkling' Café Stand," collaborating with Contents Seed Co., Ltd. This delightful event will run from August 1 (Saturday) to August 12 (Wednesday), 2026, at DiverCity Tokyo Plaza and the front gate of Tokyo Teleport Station.

Guests can expect a fantastic blend of exclusive goods and delectable collaboration menus that embody the enchanting world of San-X. From beloved characters like Rilakkuma and Sumikkogurashi to new friends, the café will be a vibrant hub of creativity and joy. It's a chance to experience the charm of San-X characters that sparkle as much as the event itself.

Event Highlights

- Original Merchandise: A variety of limited-edition products featuring your favorite San-X characters will be available for purchase at the "The Character SHOP" located on the 5th floor of DiverCity Tokyo Plaza. Unique designs that blend nostalgia and freshness will be showcased, ensuring there’s something for everyone.

- Exclusive Benefits for Shoppers: Guests who make a purchase will be rewarded with special perks, adding even more value to the experience. It's not only about shopping but also about making lasting memories with friends and family.

- Collaboration Menu: At the Tokyo Teleport Station gate, you can indulge in specially crafted menu items that represent the essence of your favorite San-X characters. It’s a culinary journey that promises delightful tastes and heartwarming connections. Enjoy a meal that brings the characters to life on your plate!

Discover San-X Universe

The San-X Universe is home to a diverse array of characters that previously existed in their own worlds, now gathered together by the magical charm of San-X. This new design combines old favorites with fresh faces, delivering moments that bring smiles and joy. By immersing yourself in the San-X experience, you can feel the gentle magic that eases the heart and creates a sense of lightness.

Imagine spending time with these adorable characters, each possessing a unique charm that captivates audiences worldwide. It’s not just about their cuteness; there’s a humor that tickles the heart. San-X characters provide comfort and warmth to many, drawing people in with their endearing quirks and relatability.

Don't miss this incredible opportunity to explore the wonders of the San-X Universe at the 'Everyone Sparkling' Café Stand this August! Whether you're a long-time fan or new to the world of San-X, this event promises to deliver cherished moments filled with laughter and joy.

For more details, visit the Special Site today!

Let the sparkle begin! We look forward to welcoming you to a magical experience that celebrates the joy and creativity of San-X characters. Mark your calendars and join us for an unforgettable adventure!

Feel the enchanting magic with San-X characters and immerse yourself in smiles and warmth for a truly memorable time together.

About San-X

San-X has continued to produce over 1,000 original characters that capture hearts around the globe. These characters are more than just cute; they bring joy and laughter through various products, events, and promotions. From iconic figures like Rilakkuma to the quirky and beloved Sumikkogurashi, San-X charms everyone with a blend of surreal humor and kindness, showcasing the unique allure that these characters possess.

©2026 San-X Co., Ltd. All Rights Reserved.