Simplicity Patterns Unveils a New Era with Employee-Led Management and Fresh Initiatives

Simplicity Patterns Inc. proudly announces its relaunch as an independent and employee-led brand under the stewardship of Abbie Small and Rubelmann Capital. This new direction marks a significant milestone in the company’s long history, as it aims to revive and elevate some of the most celebrated brands in the pattern industry, including Simplicity, Vogue Patterns, McCall's, Butterick, and New Look.

Abbie Small, a recognized veteran in the pattern industry, is at the forefront of this ambitious venture. Small's impressive background, which includes a swift ascent through the ranks at Simplicity,—from writing pattern instructions to becoming the youngest Vice President at the age of 30—brings a wealth of experience and passion to her new role. She is determined to uphold the legacy of these iconic brands while also innovating to meet the needs of today’s sewists and creators.

Under Small’s leadership, Simplicity Patterns is set to embark on an exciting chapter, replete with fresh initiatives that include a Winter fashion collection as well as home décor and craft items tailored for the holiday season. Additionally, the brand is gearing up for the much-anticipated introduction of new patterns from Gunne Sax in 2026, along with a special "Vintage Vault" collection featuring rare patterns pulled from extensive fashion archives. This release is expected to entice both seasoned makers and newcomers to the sewing community.

"We appreciate our community’s patience during this transition and are thrilled to share these developments," says Small. "Simplicity is dedicated to being an accessible resource for all makers, whether they are just starting or are seasoned experts in couture sewing. This relaunch honors my mother's legacy, who inspired my love for fabric and patterns, while also reaching out to the new generation of creators."

Joining Small in this venture are several key team members well-known to the sewing community, such as fashion designer and educator Mimi G. Mimi G not only brings her own expertise but has worked closely with Simplicity Patterns, collaborating on multiple collections—including her self-titled and Know Me series. Together, they are committed to ensuring that education, inclusivity, and a creative spirit remain at the heart of Simplicity’s philosophy.

Mimi G expressed her enthusiasm for Small’s leadership: "I am ecstatic to see Abbie at the helm of this new chapter for Simplicity Patterns. Her dedication and understanding of our community inspire confidence for the future. I am honored to support these beloved brands alongside her."

Simplicity Patterns also pledges to enhance accessibility for all makers, offering expanded beginner tutorials, free online resources, and collaborations with licensed fashion designers. These initiatives aim to empower everyone—from educators to seasoned sewists—to tap into their creativity.

The relaunch encourages engagement with Simplicity's diverse community through various platforms. Those interested are invited to visit Simplicity.com, subscribe to the newsletter, and connect via social media channels such as Instagram, Facebook, Pinterest, and YouTube.

As the company embarks on this remarkable journey, it looks forward to redefining the sewing experience and inspiring generations of makers to come. This transition to an independent, employee-led model not only honors the rich heritage of Simplicity Patterns Inc. but also signals a forward-thinking approach to creativity and community building in the world of sewing.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.