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Discover the Delights of Rice Flour at BAGEL & BAGEL

This year, BAGEL & BAGEL is thrilled to announce its participation in the nationwide event, "Enjoy Rice Flour Gourmet! National Excursion Gourmet Fair!" Organized by the JFLA Holdings, and managed by their subsidiary, Altego Co., Ltd., the event will take place from November 1, 2025, to February 28, 2026. The fair aims to promote rice and rice flour consumption across Japan, emphasizing the unique flavors and characteristics of rice flour in their offerings.

Unique Offerings at the Fair

BAGEL & BAGEL will feature a variety of special bagels made with 70% rice flour, celebrating traditional Japanese ingredients. Among the highlights are:

Rice Flour Bagel - 268 JPY (tax included)

This soft and chewy bagel incorporates rice flour, providing a delightful texture and taste. Each bagel contains 400mg of calcium, making it not only delicious but nutritious as well. The sweet notes of the rice flour and the aroma reminiscent of freshly cooked rice will keep customers coming back for more, especially when toasted to perfection.

Azuki Koji Sweet Sake Bagel - 289 JPY (tax included)

Infused with sweet koji sake and adzuki beans, this sweet bagel offers an elegant flavor profile that captures the essence of traditional Japanese sweets. It is an excellent choice for those seeking something unique and indulgent.

Black Soybean and Kinako Bagel - 289 JPY (tax included)

This bagel combines the aromatic flavors of black soybeans and kinako, creating a rich, rustic taste that is both satisfying and memorable.

Rice Flour Bagel Sandwich and Soup Set - 1,100 JPY

This exclusive set features a rice flour bagel sandwich paired with a comforting soup made with salt koji as an ingredient.

• - Kinpira Gobou and Teriyaki Chicken Sandwich - 759 JPY (tax included)

Experience the harmony of tender teriyaki chicken combined with the earthy flavors of kinpira gobou, topped with fresh shiso and seaweed.

• - 12-Vegetable Salt Koji Soup - 462 JPY (tax included)

A heartwarming soup that extracts the essence of 12 types of vegetables, enriched with the umami of fermented salt koji.

This special offering will be available until January 31, 2026, with select availability in BAGEL & BAGEL locations across Japan.

The Purpose Behind Participation

BAGEL & BAGEL has always prioritized creating bagels that cater to Japanese tastes, focusing on a moist and chewy texture that rice flour provides. With the added benefits of rice flour, their offerings are bound to please a broad audience. Further, Altego Co., Ltd. aims to contribute to social initiatives that promote local consumption and food self-sufficiency, resonating with the project's goal to expand rice flour utilization.

About the Rice Flour Consumption Promotion Project

This initiative, backed by the Ministry of Agriculture, Forestry, and Fisheries, seeks to increase the consumption of rice and rice flour in light of food security concerns due to rising food demands, climate change, and economic fluctuations. 1180 eateries across Japan are expected to participate in this month-long event from November 1st to November 30th, highlighting the versatility of rice flour.

Learn More About BAGEL & BAGEL

BAGEL & BAGEL stands out for its unique, moist, and chewy bagels made from high-quality wheat sourced mainly from North America. Contrary to conventional hard bagels, their specialized manufacturing process ensures a delightful eating experience, suitable for all ages.

To explore more about their offerings and the upcoming fair, visit their official website: BAGEL & BAGEL.

About Altego Co., Ltd.

Located in Chuo, Tokyo, Altego is known for its dedication to crafting high-quality bagels and baked goods while actively contributing to various social responsibility efforts. Discover more at Altego.