Innovative Approach to Community Engagement at YuruBaas 2025 Showcases Local Revitalization

Innovative Community Engagement at YuruBaas 2025

QON Inc., located in Minato-ku, Tokyo, is set to participate in one of Japan's largest festivals celebrating local mascots, known as YuruBaas 2025, occurring on September 27 and 28, 2025, at Sumida Park in Tokyo. This festival, previously known as the Yuru-Chara Grand Prix, will feature QON's booth, showcasing their new initiative, the Yuru-Navi Community Mall, which will operate only on the first day of the event.

The Yuru-Navi Community Mall, launched in October 2024, is an official online community developed in collaboration with the Yuru-Chara Grand Prix executive committee. Currently, about 50,000 fans from across the nation are engaged on this platform, allowing local mascots and their enthusiasts to connect seamlessly. The initiative aims to utilize AI in analyzing accumulated community data, enhancing promotional efforts for local regions and stimulating revitalization efforts throughout Japan.

What to Expect at the Booth

This booth represents an exciting first for the Yuru-Navi Community Mall in a physical event. Attendees will receive postcards, while QON employees will personally introduce visitors to the community's offerings. Participants will have the opportunity to register and engage in real-time interactions. Notably, several mascots that already connect with fans online will be present, enabling attendees to meet their beloved characters in person—a unique experience that underscores the merger of online and offline engagement.

YuruBaas: A Platform for Local Revitalization

YuruBaas aims to support local rejuvenation through engaging local mascots. This year's event boasts an impressive turnout with 299 mascots registered, marking the largest scale in the event's history. The final voting round will bring together over 100 mascots competing for the grand prize, decided through combined online votes and votes from on-site attendees.

QON is committed to ensuring that the excitement generated by the event doesn't fade quickly. By operating the Yuru-Navi Community Mall with the Yuru-Chara Grand Prix executive committee, QON fosters ongoing communication between local regions and their fans. This active dialogue nurtures interest and real-life visits to the areas represented by the mascots, ultimately expanding new frontiers for local revitalization.

Insights for Media

This exhibition serves as a pioneering case study in "Connecting Online and Real Worlds for Local Revitalization." The event fosters synergistic effects between online mascot interactions and real-life meetings, creating fresh opportunities for community engagement.

Media can explore various angles to report on, such as:

- The collaborative voices of community organizations and fans supporting local mascots.
- Innovative strategies combining local revitalization with digital outreach.
- Broader implications of online and offline synergy in enhancing community engagement.

We invite members of the media to cover this unique event and share the exciting interactions taking place at YuruBaas 2025.

Event Overview

- Name: YuruBaas 2025 (Final Voting for the Yuru-Chara Grand Prix)
- Dates: September 27 (10:00 AM - 5:00 PM), September 28 (10:00 AM - 5:30 PM)
- Location: Sumida Park, Tokyo

QON’s booth will be at Tent ④-L in front of the shrine on September 27 only.

- Organizer: Yuru-Chara Grand Prix Executive Committee

About QON Inc.

Founded in 1996, QON Inc. specializes in building and managing online communities between businesses, municipalities, and consumers. With a track record of over 300 communities, QON leverages multiple patented technologies for data science to enhance relationships with consumers, addressing challenges, and supporting sustainable development. Their corporate website features success stories from various companies.