#USA #Houston #Tajín #Bon Bon Bum #Lollipops

Bon Bon Bum® and Tajín® Join Forces for a Flavor Explosion

In a delightful fusion of two beloved brands, Bon Bon Bum®—the iconic Colombian bubblegum-filled lollipop—and Tajín®, renowned for its unique chile-lime seasoning, have launched a new candy experience that promises to excite taste buds. Officially titled the Bon Bon Bum® x Tajín® collaboration, these innovative lollipops feature a juicy blend of watermelon and tropical passion fruit flavors that are perfectly complemented by Tajín's signature spicy zest.

Described as "The Mix That Hits," this lollipop is designed to be an interactive treat. Each candy comes with a pouch of Tajín seasoning, inviting candy lovers to dip, lick, and savor the unique flavor combination. As parties and social gatherings continue to be a focal point of community life, these lollipops are ideal for celebrations, piñata events, and friendly sharing.

A Celebration of Flavor and Culture

Mauricio Escobar, the Vice President of Marketing at Colombina, the parent company of Bon Bon Bum®, expressed his excitement about this collaboration, stating, "This partnership represents a blend of cultural celebration and flavor innovation. By merging our signature lollipops with Tajín's bold seasoning, we are crafting a playful, unforgettable candy experience that resonates with our fans."

Echoing this sentiment, Haydeé Fernández, the Director of Alliances at Tajín USA, noted, "Our fans have always enjoyed using Tajín on various foods—fruits, drinks, and now, candy. This collaboration is a tribute to that creativity, allowing customers to enjoy lollipops in a fun and refreshing manner, just as our fans have showcased on social media."

A Perfect Snack for Any Occasion

Available in 20-count packs, these Bon Bon Bum® x Tajín® lollipops retail for $11.99 and can be found at select retailers across the nation as well as online. Fans and candy enthusiasts are encouraged to showcase their inventive dip-and-lick creations on social media using the hashtag #MyWayToTajinIt, while tagging both @TajinUSA and @BonBonBumUS.

About Tajín

Founded in 1985, Tajín® has become a market leader in chile products both in Mexico and the United States. With a signature blend of mild chili peppers, lime, and sea salt, the brand has captivated consumers worldwide and is now present in over 65 countries. Tajín made its U.S. debut in 1993, establishing Tajín International Corporation in Houston, Texas, and has since expanded its footprint into Central America and Europe.

About Colombina

Colombina S.A. boasts 95 years of experience in the food production industry, standing as a global leader dedicated to quality and transparency in management. Its extensive product range encompasses 20 categories that include recognized brands, among which Bon Bon Bum has emerged as an iconic offering, selling over two billion units annually in more than 70 countries. The brand has skillfully branched into ice creams, chewy candies, and gummies, showcasing their commitment to innovation and delectable taste.

The Bon Bon Bum® x Tajín® collaboration is more than just a candy—it's an invitation to share joy, creativity, and flavor-rich moments with friends and family.