#United States #New York #Mile Marker #Our Town America #Generate

Our Town America's New Media Strategy

In a significant move to enhance its media operations, Our Town America has partnered with Mile Marker Agency's Generate, appointing them as the exclusive agency to handle national brand placements. This strategic decision aims to streamline the management of the New Mover Program, which connects businesses with new residents across the country. The partnership, effective immediately, will see all future brand placements funneled through Generate.

The Power of Strategic Partnerships

As the landscape of marketing evolves, it becomes increasingly important for brands to leverage data and resources efficiently. Mile Marker, a robust performance marketing agency, is set to inject new life into Our Town America's national outreach efforts. By consolidating all national placements under Generate’s management, the company intends to create a cohesive and efficient media strategy that caters to the rapidly growing audience of consumers on the move.

Michael Plummer, President and CEO of Our Town America, expressed his enthusiasm about the partnership, highlighting the shared vision for enhanced operational efficiency. He stated, "After successfully managing national relationships for years, partnering with Mile Marker/Generate allows us to scale the program while elevating the experience for our agency and brand partners." This synergy not only fosters scalability but is also crucial for navigating the complexities of today’s marketing landscape.

Introducing the National Placements Portal

To support this transition, Our Town America plans to introduce a National Placements Portal in the fourth quarter of 2025. This innovative tool is designed to standardize communications and streamline workflows for agencies and advertisers, ultimately improving response times and operational transparency. The portal is expected to bring significant advancements to the way brands engage with consumers—offering real-time insights into placement operations, from purchase order intake to invoicing.

Sandra Roscoe, Managing Director of Generate, remarked on the expected benefits of this new infrastructure. "With Generate, partners gain a single point of entry for submissions, standardized processes, and a live window into each step of the campaign management process, allowing for faster implementations with minimal back-and-forth communications," she explained. This promise of efficiency is vital, especially when considering the high-intent audience that Our Town America aims to reach.

Understanding the New Mover Program

Our Town America's New Mover Program stands at the forefront of connecting businesses with newly relocated households—an audience ripe with potential for high-engagement marketing. By offering timely and relevant advertising, brands can introduce their products and services right as individuals settle into their new environments. With the increased sophistication brought on by Generate's management, advertisers can expect not only to enhance their reach but also to deepen customer engagement during these pivotal moments.

The dual focus on operational efficiency and customer connectivity embodies a progressive approach to media monetization. As more Americans move, the marketing landscape becomes saturated with opportunities for brands looking to capture attention. Our Town America’s commitment to innovation and streamlined processes through this partnership positions it as a leader in the industry.

Conclusion
As 2025 unfolds, the marketing strategies employed by companies will need to adapt and evolve. Our Town America's collaboration with Mile Marker Agency's Generate signals a powerful move towards greater efficiency, transparency, and consumer connection. By utilizing cutting-edge tools like the National Placements Portal and focusing on high-intent audiences, they are redefining how brands approach new customers in an ever-changing marketplace.