TruGreen and Good Sports: A Winning Partnership for Local Youth Sports
In an inspiring initiative to promote equitable access to sports for under-resourced communities, TruGreen and Good Sports have joined forces with iHeartMedia to launch a program benefiting youth sports at Maplewood High School. This collaboration, announced on October 2, 2026, aims not only to provide essential sports equipment but also to create memorable experiences through a special event known as the 'Play Day Celebration'.
Making a Difference in Youth Sports
TruGreen, a leading lawn care provider, is committed to enhancing children's lives through sports and physical activity. The partnership aligns with the mission of Good Sports, a nonprofit organization that aims to ensure that youth in high-need communities have access to necessary sports gear. Many schools face challenges with outdated equipment—often more than 7-10 years old—while over 80% of teachers are compelled to use their personal funds to purchase sports supplies for students. Through this initiative, TruGreen and Good Sports aim to tackle these barriers and empower children to thrive both on and off the field.
Celebrating with Play Day
The inaugural 'Play Day Celebration' at Maplewood High School was an event filled with excitement and engagement. Student athletes had the opportunity to participate in various activities such as flag football, volleyball, and soccer, equipped with the newly donated gear. The event was not only a celebration of sports but also highlighted the significance of teamwork, leadership, and the joy of participation in athletic activities.
Brian Bugara, Senior Vice President and Chief Revenue Officer at TruGreen, expressed how vital sports have been in shaping his life. He emphasized the company's commitment to ensuring that every child, regardless of their background, has access to quality sports equipment and facilities. Bugara stated, "This partnership is not just about providing gear; it’s about giving kids the opportunity to build life skills through sports."
A Partnership with Impact
The collaboration is made possible by the iHeartImpact program, which connects corporate brands with nonprofits using advertising partnerships to drive social change. This innovative program allows TruGreen’s contribution to directly fund the expansion of youth sports programming and reduce participation costs, ensuring more kids can engage in physical activities.
Ann Marie Licata, President of the Market Group and Sales Operations at iHeartMedia, echoed the sentiments of fostering community support, especially within Nashville. "Youth sports are a cornerstone of the communities we engage with, and it’s crucial that we create accessible and equitable opportunities for all children to thrive in their athletic pursuits," Licata said.
The Bigger Picture
Since its inception in 2003, Good Sports has been instrumental in delivering over $137 million worth of brand-new sports equipment to children across the United States. The organization’s outreach has affected more than 11 million kids, proving the transformative power of sports in shaping young lives. Good Sports has also earned a 4-star rating 13 times consecutively from Charity Navigator for its commitment to transparency and effective financial management.
TruGreen and Good Sports are set to continue their efforts to bridge the gap in youth sports access, encouraging a nationwide movement that emphasizes equity in sports programs for children. As they foster environments conducive to play, youth will not only refine their athletic skills but also develop critical social connections, teamwork abilities, and self-esteem.
For more information on this initiative, and to learn how to contribute to the cause, visit
Good Sports and
TruGreen. With your support, we can ensure that all kids have the chance to experience the joy of sports, regardless of their circumstances.