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Spiro® Partners with Brand Innovators' Experiential Advisory Board

In a significant development for the field of experiential marketing, Spiro®, a leading global agency, has become the exclusive partner for Brand Innovators' inaugural Experiential Marketing Advisory Board. This initiative is set to reshape industry discussions around branding, consumer engagement, and innovative marketing strategies, bringing together some of the most prominent names in marketing from both established brands and Fortune 500 companies.

The partnership is designed to address pressing challenges faced by marketing leaders today, including shifting consumer expectations and the fragmented landscape of digital marketing. Jeff Stelmach, Global President of Spiro®, articulated that “marketing leaders are navigating complex challenges—shifting consumer expectations, fragmented digital landscapes and the need for deeper, more meaningful brand engagement.” This initiative aims to leverage Spiro's extensive experience in experiential marketing to foster discussions that ultimately drive meaningful change.

A Year-Long Initiative

Kicking off during The Big Game week, the advisory board's activities will comprise a series of sessions hosted by Spiro throughout the year at major industry events such as SXSW and the Cannes Lions International Festival of Creativity. These sessions are intended to create a platform for senior marketing professionals to engage in dynamic conversations that explore the latest trends in experiential marketing and its impact on consumer behavior and brand strategies.

Jeff Fortmann, VP of Partnerships at Brand Innovators, expressed enthusiasm about this collaboration, stating, “Brand Innovators is thrilled to partner with Spiro to bring together our community of senior marketing professionals. Together, we'll explore how experiential marketing continues to push boundaries, redefine possibilities, and help brands forge deeper consumer connections.”

Insights from Experts

One of the highlights of this initiative will include participation from industry experts in various events. For instance, at the Brand Innovators' Sports Marketing Upfronts panel, Spiro's Senior Vice President of Sales, Julie Haferkamp, is set to speak with Dave Picioski, Head of Marketing at Wilson Sporting Goods. Their discussion, titled “The Heart of the Game: Wilson's Influence on Football Culture,” will delve into how Wilson has shaped unforgettable NFL experiences and built authentic connections with fans. This conversation aims to provide attendees with insights into leveraging brand perception in meaningful ways.

About Spiro®

Spiro® is more than just an experiential agency; it is a movement towards cultivating profound connections between brands and their audiences. Their mission is to harness the power of experiential marketing to create memorable brand interactions that resonate with consumers. Through their proprietary Experiential Intelligence system, Spiro aims to understand the motivators behind consumer behaviors, translating these insights into compelling brand experiences.

The advisory board represents a pivotal step toward elevating the standards of experiential marketing. As brands strive to create deeper connections with consumers, collaborations like these will be crucial in navigating the challenges of a rapidly evolving market.

For more information, visit ThisIsSpiro.com.