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Trend Micro Ranked #1 Channel Champion by Canalys

In a significant achievement, Trend Micro Incorporated has been recognized as the top Channel Champion in the Canalys Global Cybersecurity Leadership Matrix 2025. This accolade reflects the company's commitment to excellence and innovation in cybersecurity, marking its third consecutive year in this prestigious top position among 32 evaluated vendors. The recognition underscores Trend Micro’s strategic initiatives to engage with partners and serve a diverse customer base across 69 countries, safeguarding hundreds of thousands of enterprise clients.

Commitment to Innovation and Partner Engagement

The award highlights the comprehensive and innovative strategies that Trend Micro has implemented through its Global Partner Program, which was launched in 2024. This program focuses on delivering custom-tailored support and engagement for various partner types and regions. Key components recognized by Canalys include advanced AI capabilities, specialized training, and bespoke resources designed to enhance partner performance and success.

Kevin Simzer, the COO of Trend Micro, remarked that their continuous focus on empowering channel partners as well as end-users through AI-driven proactive cybersecurity remains a significant industry draw. “We take pride in this acknowledgment from Canalys for our innovation in channel engagements, diversity of partner types, and above all, our unwavering commitment to quality service,” he said.

Future Prospects and Strategic Focus

Looking ahead to 2025, Canalys indicates that Trend Micro will continue to expand its partner ecosystem, particularly targeting new partnerships focused on artificial intelligence in industries ranging from defense and energy to healthcare and financial services. One of the salient features of this expansion will be the establishment of a Technical Partner Center, aimed at optimizing partners’ pre- and post-sale processes.

An emphasis will also be placed on cultivating a security services specialist ecosystem and leveraging cloud marketplaces to maintain momentum within partner relations. The upcoming AI-predicted opportunity campaign promises to unlock additional up-sell and cross-sell opportunities, enhancing the collaborative potential of all associated partners.

Channel Program Metrics

Achieving the Champion status involves a rigorous evaluation of several elements including channel management excellence, consistent vendor benchmark scores, and overall market performance. Canalys employed its Vendor Benchmark Analyzer tool, which aggregates channel partner feedback for comparative scoring. Trend Micro achieved outstanding results, leading the evaluation with an 82% leadership score and a 74% momentum score, solidifying its reputation in the industry.

Central to Trend Micro's mission is its goal to enhance cybersecurity measures that facilitate safe digital exchanges worldwide. By leveraging decades of experience and ongoing innovations, it stands out as a crucial player in cloud and enterprise cybersecurity, offering advanced protection tailored for platforms like AWS, Microsoft, and Google.

With a workforce of 7,000 employees spread across 65 countries, Trend Micro is dedicated to simplifying and securing the digital landscape for organizations of all sizes.

For more information about Trend Micro's partner program, you can visit their official website: Trend Micro Partners.