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REI Co-op's 2024 Impact Report: A Milestone of Financial Success and Sustainability

In an impressive display of business acumen and environmental stewardship, REI Co-op recently released its 2024 Impact Report, showcasing not only financial gains but also pioneering achievements in sustainability. The co-op announced net sales totaling $3.53 billion, a feat that underscores the resilience of the organization amidst challenges faced in recent years.

Financial Health and Community Investment

As a member-based cooperative, REI's financial successes have allowed it to reinvest significantly into the community. Over $282 million was funneled back to the co-op community, emphasizing REI's commitment to its members and environmental responsibility. The company achieved a cash flow neutral position, reflecting astute management and strategic investments.

Mary Beth Laughton, REI's President and CEO, commented on the organization's journey, emphasizing the strong community of 25 million members that supports REI's mission to promote outdoor engagement and environmental protection. This emotional connection to outdoor experiences highlights REI's dedication to not only selling products but fostering a robust culture centered around conservation and community well-being.

The Zero Waste Achievement

In a landmark accomplishment, REI Co-op has made history as the first major retailer in the U.S. to officially achieve zero waste. This significant milestone means that 90% of their waste has been diverted from landfills. This achievement is not just a number; it reflects the concerted efforts of the entire REI family, including its 14,000 employees who have implemented innovative practices to reduce waste at all operational levels.

Andrew Dempsey, REI's Director of Climate, credited the milestone to the relentless dedication of its employees and their innovative strategies for recycling and waste reduction. Not only does this initiative demonstrate REI’s commitment to sustainability, but it also sets a precedent in the retail industry for responsibility towards waste management.

Commitment to Climate Action

REI’s sustainability initiatives extend beyond waste management. The co-op received certification under The Change Climate Project's Climate Label standard, further solidifying its commitment to reducing carbon emissions. The company has incorporated this certification into its 2025 Product Impact Standards, encouraging other brands to align with these goals.

This past year, REI also launched the Clean Energy Procurement Academy (CEPA), which provides essential training for manufacturers to access clean energy solutions. This program aims to bolster partnerships with other outdoor brands, demonstrating REI’s leadership in creating industry-wide advancements in sustainability.

Expanding Nature Access

REI's commitment to inclusivity extends into its broader mission of providing greater access to natural spaces. In 2024, the co-op established The Nature Health Alliance, a collaborative research platform highlighting the critical link between nature and mental health. Through initiatives like the EXPLORE Act—designed to enhance outdoor access for various community groups—REI embraces its role as an advocate for all who wish to experience the great outdoors.

REI has also made significant strides in advocating for public land protections, amassing over 100,000 signatures for various petitions to support the expansion of national monuments. Employees actively participated in public hearings, marking REI's ongoing dedication to environmental advocacy.

Inclusivity in Outdoor Gear

On the product development side, REI launched their first gender-neutral apparel line, “Active Pursuits,” aimed at broadening the inclusivity of outdoor clothing. This initiative reflects a commitment not just to gear function but to the community of users it serves. Their redesigned Magma down and Zephyr synthetic sleeping bags now accommodate a wider range of body types, showcasing REI's intention to provide outdoor gear that fits everyone.

Conclusion

REI Co-op’s remarkable 2024 Impact Report is not only a celebration of financial growth but also a testament to its robust commitment to sustainability and social responsibility. As the co-op continues to grow and evolve, it remains steadfast in its mission to make the outdoors more accessible to all, harmonizing financial performance with meaningful impact on the environment and community. The future looks bright as REI inspires a generation to reconnect with Nature in a sustainable way.