APAMAN's Spectacular New TV Commercial Series
APAMAN Co., Ltd., based in Chuo City, Tokyo, has recently made waves in the real estate rental industry with its innovative marketing strategy. The company, known for its leadership in both the number of stores and rental contracts, launched a new TV commercial series on its official YouTube channel on November 20, 2025. In an astonishing display of popularity, the series garnered over
20 million views within just 25 days of its release!
The Commercial Series
The series includes two captivating commercials: “No.1 in Store and Contract Numbers” and “Let’s Find Your Ideal Room.” Starring popular figures
Tao Tsuchiya and
Hizuki Tsuchiya, the commercials are highly targeted towards younger demographics, utilizing YouTube for extensive digital reach. The upbeat, cheerful imagery combined with engaging content strikes a chord with students and young professionals, effectively promoting APAMAN's brand and services.
A Blend of Creativity and Technology
One of the key factors contributing to the commercial's success is its unique blend of entertainment and cutting-edge technology. The choreography by
Power Puff Boys, known for their work in SEKAI NO OWARI’s hit track “Habit,” features lively dance moves that have quickly transformed into viral trends on social media.
Furthermore, the series employs
NeRF (Neural Radiance Fields) technology, which offers a groundbreaking way to visualize scenes, allowing viewers to experience the spaces depicted in an immersive manner. This innovative approach not only boosts interest in the commercials but also enhances viewers' emotional connection to the concept of moving into new homes.
The Theme of the Commercial
The underlying theme of the new TV commercial is “The Moment a New Life Begins.” Throughout the commercials, as doors open, we see ordinary people—students and professionals—joyfully stepping into their new lives, intertwining daily routines with delightful dance performances. This visualization effectively communicates the
comfort and excitement that APAMAN provides in guiding individuals toward securing their new residences. As a result, a vibrant and positive atmosphere aligns with the youthful spirit of the target audience, encouraging a sense of hope and enthusiasm for new beginnings.
Broadcast Information
- “No.1 in Store and Contract Numbers”
- “Let’s Find Your Ideal Room”
- - Release Date: November 20, 2025
- - Broadcast Area: Nationwide in Japan
- - Cast: Tao Tsuchiya and Hizuki Tsuchiya
- - Music Production: Ryo Matsui from the brilliant green
- - Choreography: Power Puff Boys
- - Visual Technology: NeRF (Neural Radiance Fields)
Final Thoughts
APAMAN’s commitment to innovation, along with its strategic focus on appealing to the vibrant lifestyles of younger generations, has clearly paid off. With a record-breaking view count in such a short span, it's evident that this campaign not only reaches wide audiences but also resonates deeply on an emotional level. As the market continues to evolve, APAMAN stands out as an exemplar of successfully harnessing creativity and technology to breathe new life into traditional industries. For more details, visit their official website
here.