#Japan #Tokyo #BBS #FL #FORTEGA

BBS Japan's Flagship Model 'FL' Triumphs at Automotive Awards

In an impressive recognition of innovation and sustainability, BBS Japan Inc. has announced that its flagship model, the FORTEGA forged one-piece wheel 'FL', has won the Grand Prize at the prestigious 'Automotive Supply Awards 2026'. This award, established in 1987, aims to enhance the automotive lifestyle for users while promoting the development of the automotive products industry. This year marks the significant 40th anniversary of the awards, highlighting the outstanding products and services that represent the industry.

The award-winning 'FL' model is crafted from BBS's proprietary new material, FORTEGA, which is specifically designed to achieve a remarkable balance of high rigidity and lightweight properties. Compared to traditional aluminum alloys, FORTEGA allows for approximately a 10% reduction in weight, thereby contributing significantly to environmental sustainability.

The jury recognized the 'FL' not only for its lightweight construction but also for its advanced material and forging technology that aids the industry's development. The 'FL' also boasts a modern interpretation of the classic BBS cross-spoke design, harmonizing aesthetic beauty with high performance capabilities. The superior characteristics of FORTEGA ensure precise handling and exceptional driving performance, even for heavier vehicles.

BBS Japan remains dedicated to its 'Performance Driven' philosophy, continuously pursuing technological innovations and enhancing product quality to deliver exceptional value to customers. The company is committed to producing superior products that embody this ideology for many years to come.

About BBS Japan

Founded with the aim of pioneering the mass production of forged aluminum wheels for automobiles, BBS Japan has established its brand through unparalleled technology and quality. The company also specializes in forged magnesium wheels for F1 vehicles and super duralumin forged wheels.

Headquartered in Tokyo, Japan, BBS Japan is further complemented by its factory in Takaoka, Toyama. The company focuses on the domestic manufacturing and sales of lightweight alloy wheels, as well as import and export activities. As a group company of Maeda Kosen Co., Ltd., BBS Japan aims to continue its challenge towards becoming the 'best wheels in the world'.

With its technical expertise and commitment to quality, BBS Japan is poised to further contribute to the automotive industry innovations and setting benchmarks in performance and design. As the automotive landscape continues to evolve, BBS Japan stands at the forefront, ready to tackle new challenges and deliver the best wheels for the next generation of vehicles.