#USA #Bayonne #Dorot Gardens #wilted herbs #Wilt Insurance

Dorot Gardens® Unveils the 'Wilt Insurance' Program

Dorot Gardens®, a renowned name in the realm of fresh-frozen, pre-portioned herbs and garlic, has taken a bold step to combat a common kitchen woe by launching its innovative 'Wilt Insurance' program. This unique trade-in initiative allows customers to exchange wilted herbs for coupons redeemable for fresh-frozen Dorot Gardens products.

Addressing a Common Frustration

In many households, the sadness of discovering wilted herbs lurking at the back of the refrigerator is all too familiar. Often, these spoiled ingredients lead to unwanted food wastage and upset meal planning. Dorot Gardens addresses this issue directly by offering a straightforward solution: convenient, fresh-frozen herbs that retain the flavor of freshly picked ingredients.

By participating in the 'Wilt Insurance' program, cooks can transform their disappointment into a refreshing experience. To join, individuals are encouraged to take a simple photo of their wilted herbs and submit it online at wiltinsurance.com. Upon approval of their submission, participants will receive a coupon in the mail, providing them with an opportunity to redeem a complimentary pack of Dorot Gardens products at their local grocery store.

This initiative starts off with a bang—only the first 500 submissions will be eligible to swap wilted herbs for fresh alternatives, making it a limited-time offer that encourages immediate action.

A New Look and Experience

Alongside the launch of the Wilt Insurance program, Dorot Gardens is also unveiling a refurbished branding strategy. This overhaul is the most significant since the introduction of its iconic purple packaging back in 2017. The revamped packaging now showcases larger flavor descriptions and distinct color-coding for herbs, simplifying shopping for consumers.

The company’s products, known for their flash-freezing technique, secure peak freshness and vibrant flavors. This process locks in the natural taste and aroma of herbs, allowing for an unparalleled cooking experience that busy home chefs can savor—all while avoiding the hassle of chopping and measuring fresh herbs.

Freshness Without Expiration

What makes Dorot Gardens particularly appealing is the longevity of their products. The fresh-frozen herbs come with a two-year shelf life, ensuring that consumers can have high-quality ingredients at their fingertips regardless of the season or any unexpected cooking plans.

The launch of the Wilt Insurance program not only promotes the brand's value but also demonstrates a commitment to combating food waste, showcasing their dedication to culinary convenience and sustainability.

Laura Morris, the Marketing Director at Dorot Gardens, states, "With the launch of our Wilt Insurance program, we're redefining the relationship between freshness and convenience in the kitchen. By providing an engaging and practical solution, we empower home cooks to embrace quality ingredients without the fear of spoilage."

More Than Just a Program

Dorot Gardens’ transformative rebranding and the Wilt Insurance initiative signify a pivotal moment for the company as it seeks to inspire home cooks everywhere. Their ideology hinges on combining innovative products with consumer-focused strategies, aiming to enhance the joy of effortless cooking while promoting the idea that taste and convenience can coexist beautifully in the kitchen.

Through this initiative, Dorot Gardens is reshaping the way we think about fresh herbs while challenging culinary norms. A closer look at their products reveals a commitment to quality and innovation, making them a favorite among culinary enthusiasts and everyday home cooks alike.

About Kayco

Dorot Gardens® is one of the standout brands under Kayco, a leading manufacturer and distributor of kosher foods. Based in Bayonne, NJ, Kayco aims to meet the rising demand for health-conscious, convenient food options. Its portfolio also includes other notable brands, showcasing a commitment to quality across the spectrum of kosher foods. For more information, you can visit dorotgardens.com.