BrownDust2 and Beard Papa's Unveil Sweet Halloween Collaboration in U.S. Stores
In an exciting turn of events for fans of the popular mobile game BrownDust2, NEOWIZ has announced a unique collaboration with Beard Papa's, the renowned cream puff franchise, which will launch on October 9, 2026. This partnership marks a spirited Halloween-themed celebration that fans can indulge in at participating Beard Papa's locations throughout the United States.
This partnership comes off the heels of BrownDust2's successful third anniversary in June, showcasing its growth and the dedication of its passionate community. The collaboration will feature an enticing lineup of character-inspired cream puffs:
1. Zenith Puff: This delightful pastry contains a seasonal pumpkin spice custard surrounded by a cinnamon-topped éclair.
2. Wilhelmina Puff: This creation features creamy vanilla custard, rich white chocolate, and vanilla Oreo™ cookie crumble within an éclair.
Moreover, fans can purchase a special BrownDust2 6-Pack Combo Gift Set, which includes one of each limited-time cream puff, a Chocolate Puff, a Cookies & Cream Puff, and two Original Cream Puffs. Every set also provides exclusive collectibles showcasing beloved characters Wilhelmina and Zenith, such as acrylic character standees, character can badges, and a sticker sheet, plus a special in-game reward code that game enthusiasts will treasure.
Mark Nathan, the Marketing Director for Beard Papa's USA, expressed his excitement for the collaboration, stating that it is designed to offer fans an immersive experience rather than just serving pastries with character themes. He aims to create a communal atmosphere where fans can photograph, collect, and savor these exclusive treats together, enhancing their enjoyment beyond the game.
In line with this festive initiative, every purchase at participating Beard Papa's outlets will entitle customers to a free BrownDust2 in-game reward code card, limited to supplies available at the time. Each unique card will grant players exclusive in-game rewards, further incentivizing their participation and excitement.
Two special fan events, dubbed the BrownDust2 Halloween Meet & Treat, will take place where attendees can meet cosplayers representing Zenith and Wilhelmina. These exciting events are set for:
During these events, fans can engage in a fun Spin the Wheel activity for a chance to win unique limited-edition merchandise related to the BrownDust2 and Beard Papa's collaboration. Both events are scheduled from 12 PM to 5 PM local time.
In addition, fans across the country are invited to participate in a sweepstakes where ten lucky individuals will win special themed prize packs featuring BrownDust2 merchandise. This collaboration is set to run from October 9 to November 9, 2026, allowing ample time for fans to enjoy these seasonal delights.
Developed by GAMFS N and published by NEOWIZ, BrownDust2 is an adventure RPG that invites players into a realm of strategic turn-based gameplay, high-quality illustrations, and a charming cast of characters. The game is widely appreciated for its engaging story and captivating character collection, making it a favorite among mobile gamers. It is available for download on Android, iOS, and PC platforms, and fans can delve deeper into its universe at browndust2.com/en.
Founded in Osaka, Japan, in 1999, Beard Papa's has become a household name, known globally for its freshly baked cream puffs filled with rich and delectable custard creams made to order. The brand's commitment to quality and freshness has earned it a loyal following and a reputable stature in the dessert market. More information can be accessed at beardpapas.com.
This partnership comes off the heels of BrownDust2's successful third anniversary in June, showcasing its growth and the dedication of its passionate community. The collaboration will feature an enticing lineup of character-inspired cream puffs:
1. Zenith Puff: This delightful pastry contains a seasonal pumpkin spice custard surrounded by a cinnamon-topped éclair.
2. Wilhelmina Puff: This creation features creamy vanilla custard, rich white chocolate, and vanilla Oreo™ cookie crumble within an éclair.
Moreover, fans can purchase a special BrownDust2 6-Pack Combo Gift Set, which includes one of each limited-time cream puff, a Chocolate Puff, a Cookies & Cream Puff, and two Original Cream Puffs. Every set also provides exclusive collectibles showcasing beloved characters Wilhelmina and Zenith, such as acrylic character standees, character can badges, and a sticker sheet, plus a special in-game reward code that game enthusiasts will treasure.
Mark Nathan, the Marketing Director for Beard Papa's USA, expressed his excitement for the collaboration, stating that it is designed to offer fans an immersive experience rather than just serving pastries with character themes. He aims to create a communal atmosphere where fans can photograph, collect, and savor these exclusive treats together, enhancing their enjoyment beyond the game.
In line with this festive initiative, every purchase at participating Beard Papa's outlets will entitle customers to a free BrownDust2 in-game reward code card, limited to supplies available at the time. Each unique card will grant players exclusive in-game rewards, further incentivizing their participation and excitement.
Two special fan events, dubbed the BrownDust2 Halloween Meet & Treat, will take place where attendees can meet cosplayers representing Zenith and Wilhelmina. These exciting events are set for:
- - Los Angeles: Beard Papa's Little Tokyo on October 17
- - Katy, Texas: Beard Papa's Katy Asiantown on October 24
During these events, fans can engage in a fun Spin the Wheel activity for a chance to win unique limited-edition merchandise related to the BrownDust2 and Beard Papa's collaboration. Both events are scheduled from 12 PM to 5 PM local time.
In addition, fans across the country are invited to participate in a sweepstakes where ten lucky individuals will win special themed prize packs featuring BrownDust2 merchandise. This collaboration is set to run from October 9 to November 9, 2026, allowing ample time for fans to enjoy these seasonal delights.
About BrownDust2
Developed by GAMFS N and published by NEOWIZ, BrownDust2 is an adventure RPG that invites players into a realm of strategic turn-based gameplay, high-quality illustrations, and a charming cast of characters. The game is widely appreciated for its engaging story and captivating character collection, making it a favorite among mobile gamers. It is available for download on Android, iOS, and PC platforms, and fans can delve deeper into its universe at browndust2.com/en.
About Beard Papa's
Founded in Osaka, Japan, in 1999, Beard Papa's has become a household name, known globally for its freshly baked cream puffs filled with rich and delectable custard creams made to order. The brand's commitment to quality and freshness has earned it a loyal following and a reputable stature in the dessert market. More information can be accessed at beardpapas.com.
Topics Entertainment & Media）
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