#None #Samsonite #Tumi #American Tourister

Samsonite Group S.A. Reports Q3 2025 Financial Results

On November 12, 2025, Samsonite Group S.A. announced its financial performance for the third quarter and the first nine months ending September 30, 2025. The global leader in travel luggage and lifestyle bags reported consolidated net sales reaching $872.7 million during the third quarter, marking a slight decrease of 0.6% compared to the same period in the previous year, or a decline of 1.3% on a constant currency basis.

Overview

During the third quarter, the company's net sales fell, yet it represented a sequential improvement compared to the 4.8% drop reported in Q2 2025. The CEO, Kyle Gendreau, expressed optimism regarding the performance, highlighting that improvements were seen across all core brands and regions, particularly bolstered by strong sales from the TUMI brand and solid growth in Asia. Positive sales momentum continued into October, indicating evolving consumer demand.

Financial Highlights

• - Gross Profit Margin: The gross profit margin for Q3 stood at 59.6%, reflecting a favorable increase driven by a better sales mix from the TUMI brand and improvements in the direct-to-consumer (DTC) channel.
• - Adjusted EBITDA Margin: The adjusted EBITDA margin stabilized at 16.3%, showing resilience despite the challenges posed by external market conditions.

Trending Sales Performance

Samsonite’s brands reported varied performances:

• - The Samsonite brand recorded a 4.1% decline in sales, which improved from a sharper fall earlier in the year. Sales declines were particularly noted in North America due to cautious retail partner purchasing amid economic uncertainties.
• - The TUMI brand demonstrated strong sales growth of 5.0% year-over-year, becoming a leading contributor with notable growth across all regions. It accounted for 23.4% of total net sales in Q3 2025.
• - The American Tourister brand experienced a lessening contraction, with a 3.7% decline showing considerable improvement from a 14.4% decline in Q2.
• - The overall non-travel product category grew by 6.7%, indicating shifting consumer preferences as many seek versatile lifestyle products.

Geographical Insights

Breaking down the regional sales performance:

• - Asia: Sales hovered around flat levels, down by only 0.3% against the previous year, a significant recovery from a sharper decline of 7.6% in the prior quarter. Improvements were seen in markets like India and Japan.
• - North America: Recorded a decrease of 4.5%, yet this was an improvement from the 7.3% drop seen earlier, hinting at nurturing demand in the premium segment.
• - Europe: Showed growth of 0.9%, driven by better performance in major markets like France and Germany.
• - Latin America: Featured a 1.2% growth, largely supported by the Brazilian market's solid performance despite a slowdown in Mexico.

Strategic Investments

In Q3 2025, Samsonite continued to enhance its retail presence by adding new stores while upgrading existing outlets. The significant investment in marketing also remained stable, equal to the previous year’s proportion of net sales, emphasizing the company’s commitment to brand visibility amidst slower growth.

Future Outlook

Looking forward, the company expects some sequential improvement in sales as consumer travel demand looks promising for the coming months. While they face a tougher comparison to Q4 2024, excelling product innovations and continued marketing investments are anticipated to support net sales growth.

As the company prepares for a dual listing in the U.S., Samsonite anticipates that strategic positioning and strengthening relationships within the supply chain will bolster its operational efficacy and shareholder value in the long run. Additionally, the company acknowledges the ongoing economic challenges but expresses confidence in navigating future uncertainties with a strong balance sheet and robust liquidity.

In summary, despite facing some headwinds, Samsonite's strategic investments and focus on growth categories signal positive shifts in their market position. As Gendreau concluded, the company is committed to profitable growth and exploring new opportunities as global travel resumes.