LINE Manga's 'Operation Name: Pure Love' Pop-Up Shop
An exciting event is on the horizon for fans of LINE Manga's original webtoon, "Operation Name: Pure Love." The first-ever pop-up shop dedicated to this captivating series will launch at DiverCity Tokyo Plaza in the 5th-floor store, THE Chara Shop, from May 30 to June 16, 2026.
About the Webtoon
"Operation Name: Pure Love" is a heartwarming love story depicted through the lens of high school romance. The narrative follows Kimuna Aimi, a high school girl who, after discovering that her boyfriend has been unfaithful, teams up with his best friend, Tachibana Ren, to execute the so-called "Cheating Operation". The story gripped audiences right from its serialization beginning in 2022, making waves across social media platforms while continuously maintaining its charm.
What to Expect at the Pop-Up Shop
At the pop-up shop, fans can look forward to purchasing a range of new merchandise that showcases the main character Aimi and other popular characters such as Ren Tachibana and Reo Momotani. Unique items include hologram badges, random photocard sets, and acrylic figures. Each purchase totaling 3,000 yen will allow customers to participate in a lottery, with chances to win fabulous prizes including a gigantic acrylic figure.
The sheer variety of merchandise ensures that there's something for every fan, from random designs of hologram cards and name badges to special edition acrylic stands. Pricing varies, but products are generally accessible, allowing fans to bring home a piece of the beloved series.
Special Promotions and Events
In addition to merchandise, every purchase gives attendees the chance to enter a raffle where they could win several exclusive prizes, further enriching their shopping experience. Highlights of the prize offerings include unique and appealing items that fandoms are sure to adore.
LINE Manga's Commitment
LINE Manga, operated by LINE Digital Frontier Inc., aims to further invigorate the manga market through a multitude of efforts, exemplifying their commitment to expanding the vibrant world of digital comics. With a monthly user base of approximately 163.2 million globally as of 2025, it stands as the leading service in the manga market, providing a wealth of original and exclusive content.
Don't miss out on this special opportunity to immerse yourself in the world of "Operation Name: Pure Love". Mark your calendars for this unique pop-up event and become part of the ongoing excitement surrounding this incredible webtoon!