Deepdub and Spikes Unite to Create Global Revenue Streams from Film Libraries
In a groundbreaking collaboration, Deepdub, an innovative voice AI company, and Spikes, known for their prowess in adapting film and television, have come together to transform traditional media into an array of short-form content. The result of this partnership is a dynamic approach that takes pre-existing studio catalogs and reimagines them for today's digital audience.
The media landscape has evolved, and viewers are increasingly seeking shorter, more engaging content rather than lengthy films and series. By converting long-form titles into micro-dramas, teasers, and highlight reels, the partnership allows studios to revitalize their libraries of content that often sit dormant after their initial release. This fresh approach enables studios not only to maintain relevance but also to tap into new revenue streams that were previously underutilized.
Deepdub employs its advanced eTTS™ technology to localize every produced clip into over 130 languages and dialects, ensuring that regardless of location, audiences receive a consistent experience. This consistency extends to the retention of character voices across various clips and episodes, helping to preserve emotional and narrative continuity for viewers.
The collaborative strategy focuses on leveraging the potential of studios’ vast libraries. Usually considered liabilities, these libraries are filled with content that has been produced but barely monetized due to language and format limitations. Deepdub’s CEO, Ofir Krakowski, points out that studios commonly overlook the potential of these assets, which have already been paid for but remain locked in a single language and format.
By seamlessly adapting this content into localized short-form pieces, they can be strategically distributed across various platforms including FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video On Demand) services, thus reaching broader audiences without the need for additional production costs.
Using Spikes' Series Engine, the partnership artfully restructures the narratives of existing titles to highlight key moments, using cliffhangers and engaging plots that resonate with viewers. This careful restructuring is crucial to creating content that is appealing in today’s fast-paced digital environment. Commonly, the texts and plots of films are rich with potential that can be similarly leveraged, but generally remain untouched in their original formats.
Deepdub's language capabilities then come into play, as their technology guarantees that the authenticity and emotional depth of the original performances remain present throughout multiple translations. This attention to detail ensures that viewers in diverse locations, from São Paulo to Tokyo, experience the same emotional journey regardless of the language barrier.
As the demand for micro-dramas and mobile-friendly series continues to rise, this partnership strategically positions studios to capitalize on shifting viewer preferences. The offering complements existing dubbing processes rather than replacing them, allowing studios to monetize portions of their catalogs that may have completed their primary viewing window.
The collective efforts of Deepdub and Spikes present an attractive proposition for rights holders aiming to enhance engagement and revenue through previously untouched content. By embracing new viewing formats, they provide a sustainable way for studios to reinvigorate their story banks for both new and returning audiences.
With the landscape of digital media continually evolving, this partnership between Deepdub and Spikes signifies a pivotal shift in how traditional content is perceived and accessed. As they prepare to present their capabilities at MIPCOM in Cannes, both companies are set to redefine the norms of content distribution while simultaneously increasing accessibility for international audiences. With their innovative approach, Deepdub and Spikes invite studios to embark on a transformative journey that bridges the gap between old content and consumer demand, unlocking a treasure trove of potential income streams.
The Concept Behind the Collaboration
The media landscape has evolved, and viewers are increasingly seeking shorter, more engaging content rather than lengthy films and series. By converting long-form titles into micro-dramas, teasers, and highlight reels, the partnership allows studios to revitalize their libraries of content that often sit dormant after their initial release. This fresh approach enables studios not only to maintain relevance but also to tap into new revenue streams that were previously underutilized.
Deepdub employs its advanced eTTS™ technology to localize every produced clip into over 130 languages and dialects, ensuring that regardless of location, audiences receive a consistent experience. This consistency extends to the retention of character voices across various clips and episodes, helping to preserve emotional and narrative continuity for viewers.
Reviving Dormant Libraries
The collaborative strategy focuses on leveraging the potential of studios’ vast libraries. Usually considered liabilities, these libraries are filled with content that has been produced but barely monetized due to language and format limitations. Deepdub’s CEO, Ofir Krakowski, points out that studios commonly overlook the potential of these assets, which have already been paid for but remain locked in a single language and format.
By seamlessly adapting this content into localized short-form pieces, they can be strategically distributed across various platforms including FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video On Demand) services, thus reaching broader audiences without the need for additional production costs.
The Technology Driving Change
Using Spikes' Series Engine, the partnership artfully restructures the narratives of existing titles to highlight key moments, using cliffhangers and engaging plots that resonate with viewers. This careful restructuring is crucial to creating content that is appealing in today’s fast-paced digital environment. Commonly, the texts and plots of films are rich with potential that can be similarly leveraged, but generally remain untouched in their original formats.
Deepdub's language capabilities then come into play, as their technology guarantees that the authenticity and emotional depth of the original performances remain present throughout multiple translations. This attention to detail ensures that viewers in diverse locations, from São Paulo to Tokyo, experience the same emotional journey regardless of the language barrier.
An Evolving Market for Short-Form Content
As the demand for micro-dramas and mobile-friendly series continues to rise, this partnership strategically positions studios to capitalize on shifting viewer preferences. The offering complements existing dubbing processes rather than replacing them, allowing studios to monetize portions of their catalogs that may have completed their primary viewing window.
The collective efforts of Deepdub and Spikes present an attractive proposition for rights holders aiming to enhance engagement and revenue through previously untouched content. By embracing new viewing formats, they provide a sustainable way for studios to reinvigorate their story banks for both new and returning audiences.
Conclusion
With the landscape of digital media continually evolving, this partnership between Deepdub and Spikes signifies a pivotal shift in how traditional content is perceived and accessed. As they prepare to present their capabilities at MIPCOM in Cannes, both companies are set to redefine the norms of content distribution while simultaneously increasing accessibility for international audiences. With their innovative approach, Deepdub and Spikes invite studios to embark on a transformative journey that bridges the gap between old content and consumer demand, unlocking a treasure trove of potential income streams.
Topics Entertainment & Media）
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