TCL Welcomes Olympic Champion Ayumu Hirano as Brand Ambassador

On December 15, 2025, TCL Japan Electronics held a major event to celebrate the appointment of Olympic gold medalist Ayumu Hirano as their brand ambassador. The event also marked the launch of their latest air conditioning unit, featuring an innovative AI energy-saving function uniquely developed for the Japanese market.

Introduction to TCL Japan's Business Strategy

The event kicked off with remarks from TCL Japan's CEO, Jian Zan, who expressed his enthusiasm for sharing the brand's vision and challenges directly with the audience. He highlighted TCL's commitment to innovation in various sectors, including smart home technologies and energy solutions, stating that the company aims to enhance the quality of life for users globally by providing intelligent and healthy lifestyle products. Jian detailed the company’s robust global infrastructure, which includes 24 R&D centers and 14 manufacturing facilities worldwide, emphasizing TCL's ongoing growth and expansion plans within the Japanese market.

Brand Strategy for Japan Explained

Following Jian, Atsushi Kubota, the head of the marketing strategy division, presented an in-depth overview of TCL's future brand strategy in Japan. He underlined the company's integrated approach, spanning panel development to product sales, as a global player.

Kubota shared the brand's motto, "INSPIRE GREATNESS," reflecting their commitment to continue evolving through technological innovations and lifestyle proposals. He specifically mentioned the brand's recent recognition, including ranking first in global sales with its Mini LED technology and Quantum Dot TVs; underlining the pivotal role of Ayumu Hirano as the brand ambassador, whose continuous aspirations resonate strongly with TCL's core values of challenge and innovation. This partnership aims to foster trust in TCL within the Japanese market, rooted in shared values.

Introducing the New Energy-Saving Air Conditioner

Next, Shoji Sugihara, Head of Sales, took to the stage to introduce the newly developed air conditioning unit tailored for the Japanese climate. The new lineup features a model designed for rooms up to 6 tatami mats (2.2kW), with plans to launch four different models by January 2026.

Sugihara emphasized the air conditioner's AI energy-saving feature, designed to predict temperature changes to optimize operation automatically, ensuring comfort while saving energy. Additional comfort features, such as a gentle airflow option and a room temperature patrol function that activates automatically when the temperature rises, enhance user convenience. This new air conditioner is built to withstand temperatures from -15℃ to 55℃, making it suitable for Japan's diverse climate conditions.

Ayumu Hirano Takes the Stage

The highlight of the announcement was the appearance of Ayumu Hirano, who shared his victory at the Snowboarding World Cup just three days prior. The audience erupted in applause as he took the stage, recalling the importance of maintaining calm and injury-free performance during such competitions. Hirano stated, "I aim to continuously push my limits and evolve further from here."

During the welcome ceremony as TCL's brand ambassador, Hirano expressed his honor in partnering with a company that shares a passion for innovation and challenge. The audience felt the resonance of commitment to pushing boundaries between Hirano and TCL, enveloped in warm applause.

Talk Session on Aspirations and Challenges

To conclude the event, a talk session titled “Unyielding Challenge Towards World-Class Achievement” was held. Hirano discussed his engagement with the sport, touching on his perspective on the importance of visuals and tech. He remarked on how having large-screen TVs while traveling abroad allows him to analyze performances and discuss them with peers, enhancing training efficiency.

Reflecting on his mindset post-competition, Hirano shared his dedication to refining his technical skills and pushing for higher perfection with each trick performed. In his motivational declaration, he affirmed, "In a world of advancing skills, I must also embrace my uniqueness while meeting challenges head-on."

About TCL

TCL, a leading global consumer electronics brand originating from China, is dedicated to enhancing creative lifestyles through continuous innovation. With a focus on quality and customer service, TCL aims to provide superior products, including high-quality LCD TVs, while maintaining stringent quality control in their manufacturing processes. To learn more about TCL and its offerings, visit TCL Japan.