Brightstar Lottery Unveils Innovative Solutions at NASPL 2025 Conference

Brightstar Lottery Showcases Cutting-Edge Solutions at NASPL 2025

Brightstar Lottery PLC, also known as NYSE: BRSL, recently made headlines at the North American Association of State and Provincial Lotteries (NASPL) annual conference held from September 8 to 11 in Ontario’s Niagara Falls. Attendees were presented with an array of innovative solutions that emphasize the company's role as a leader in the global lottery industry.

According to Renato Ascoli, CEO of Brightstar Global Lottery, the company is thrilled to engage with its North American customers under its newly branded initiative, focusing on enhancing player experiences across various platforms. At NASPL 2025, Brightstar's mission was clear: to showcase advanced technology aimed at transforming the lottery landscape and improving player interactions, both at physical retail locations and through digital channels.

Engaging Products Tailored for Retail

During the conference, Brightstar emphasized its commitment to revolutionizing the retail lottery environment. Among the standout offerings was LotteryLink™, a pioneering solution enabling instant and draw-game sales right from the checkout lane, eliminating the need for dedicated terminals. This innovative product is expected to streamline operations for retailers while enhancing the player experience by providing immediate access to lottery games.

Additionally, Brightstar announced the GameFlex 48 lottery vending machine, which boasts the industry’s best game capacity and includes features for enhanced security and inventory management. The machine’s ticket-by-ticket activation ensures greater control over ticket sales, a vital addition for managing player demand. Moreover, the new compact draw-games vending machine aims to fit seamlessly into various retail settings.

Brightstar’s booth also featured modern Digital Menu Boards, designed to provide a sleek and efficient way for retailers to promote in-stock instant tickets at points of sale, significantly engaging customers and driving sales of existing ticket portfolios.

Investing in Future Innovations

In a dedicated section of their exhibit, Brightstar showcased upcoming innovative concepts and products designed to gather customer feedback that could influence future lottery operations. A key area of focus involved leveraging artificial intelligence to enhance operational efficiency while driving sales. This forward-thinking approach illustrates the company’s commitment to staying ahead in the rapidly evolving gaming market.

New Innovations in Instant Gaming

The company also presented innovative changes in its instant ticket offerings, which include advancements such as high-resolution imaging techniques that enhance the overall play experience. Brightstar introduced proprietary holographic features, adding visual flair and interactivity to instant tickets, and debuted Infinity Instants™, which offer engaging new gameplay styles. The integration of collaborations with well-known brands such as iHeart Media further establishes its role in combining trusted marketing strategies with innovative ticket designs.

Expanding iLottery Opportunities

Brightstar's advancements within the iLottery segment were another critical highlight at NASPL 2025. Their updated cloud-based platform features enhanced front-end functionalities and increased player engagement capabilities, designed to attract contemporary players. A massive touchscreen display allowed attendees to explore a diverse library of 250 captivating iLottery games, ranging from progressive jackpots to unique AI-generated designs, showcasing how Brightstar is committed to evolving the digital lottery space.

Executive Participation at NASPL

Brightstar’s leadership team actively participated in several panel discussions throughout the event. Notably, Renato Ascoli engaged in a high-level executive panel on September 11, where he discussed the company's vision and the implications of a devoted focus on lottery operations. Alongside him, Scott Gunn, Chief Operating Officer for North America Lottery, elaborated on how this exclusive focus would benefit customers in the ever-competitive market.

Brightstar’s reach extends to nearly 90 lottery customers across six continents. The company provides technology to 26 of the 46 U.S. lottery jurisdictions, along with partnerships with some of the largest lotteries worldwide, representing their authoritative status in the lottery sector.

For those interested in more information about Brightstar Lottery and its offerings, visit their official website at brightstarlottery.com or follow them on LinkedIn. As a standout player in the global lottery landscape, Brightstar Lottery continues to showcase its commitment to innovation, integrity, and elevated player engagement in the lottery business.