Weee! Expands Leadership Team with New Legal and Finance Experts

Weee! Expands Leadership Team with New Appointments



Weee!, a prominent online grocery platform specializing in authentic ethnic grocery delivery to underserved communities across the United States, has made waves in the industry by strengthening its executive team as it celebrates its 10th anniversary. The company has welcomed Devang Shah as General Counsel and Dan Li as Senior Vice President of Finance, marking a pivotal moment in its growth trajectory.

Leadership Experience of New Appointees



Devang Shah comes to Weee! with an impressive background, boasting over 20 years of experience in legal leadership roles within both public and private technology companies. Prior to his appointment, Sha served as General Counsel at companies like Pivot Bio, Wish, and Zynga, where he played a crucial role in overseeing legal strategy, mergers and acquisitions, intellectual property, compliance, and governance. His expertise stems from a strong foundation at Skadden Arps, allowing him to adeptly navigate the intricate legal terrains that high-growth companies often encounter.

Larry Liu, the Founder and CEO of Weee!, expressed his confidence in Shah’s capabilities: "Devang's ability to navigate evolving legal landscapes while supporting innovation will be instrumental as we scale." His addition to the team underscores Weee!’s commitment to establishing a robust legal framework as it continues to expand.

Financial Leadership for Growth



In parallel, Dan Li joins Weee! as Senior Vice President of Finance, bringing a wealth of expertise that includes a PhD in Economics and over a decade of experience in high-growth startups and reputable investment banks. Li has previously held significant positions at Snagajob, Bungalow, J.P. Morgan, and Goldman Sachs. Most recently, she served as CFO at Snagajob, where she directed finance, legal, HR, and operations during a crucial transformative growth period.

Liu stated, "Dan's depth in strategic finance and her track record in scaling companies make her a valuable addition to our leadership team as we enter our next phase of growth." Li’s appointment signals Weee!’s strategic planning in enhancing its financial operations to support expanding business needs.

Commitment to Community and Innovation



The simultaneous recruitment of Shah and Li demonstrates Weee!’s ongoing commitment to strengthening its leadership and investing in human capital as it builds scalable operational frameworks aimed at making global groceries accessible and affordable. Founded in 2015 and headquartered in Fremont, California, Weee! has made significant strides in delivering over 15,000 unique and hard-to-find grocery items sourced locally and globally, catering specifically to diverse communities.

Weee! has continually shaped the online grocery shopping experience by leveraging innovative social e-commerce strategies and proprietary forecasting technology. The company aims not only to redefine the grocery delivery landscape but also to establish a new benchmark for freshness and value in the industry.

With $800 million in funding from notable investors, such as Arena Holdings, Blackstone, and SoftBank Vision Fund II, Weee! is well-positioned to chart its course for sustained growth and innovation in the e-grocery space.

For more information about Weee! and its offerings, visit www.sayweee.com or follow them on social media platforms like Instagram, TikTok, and X.

Topics Consumer Products & Retail)

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