Launch of Toddler of the Year National Campaign Helps Support Toys for Tots

Toddler of the Year Campaign: A New Fundraising Initiative



Colossal, renowned for its successful fundraising efforts, is proud to unveil its latest campaign, Toddler of the Year. This national competition, hosted by the charismatic Mario Lopez, is designed specifically for children aged 2 to 3 years old, giving them a unique opportunity to shine and contribute to a worthy cause—supporting Toys for Tots.

After witnessing the overwhelming success of the Baby of the Year campaign, which inspired countless families, Colossal recognized the need to engage families with toddlers who have outgrown the baby stage. The Toddler of the Year initiative aims to celebrate these young children while raising essential funds for charity.

A Purposeful Campaign with a Heart



The campaign is dedicated to aiding the Toys for Tots program operated by the U.S. Marine Corps Reserve, which has been delivering holiday joy to millions of children for over 77 years. With partnerships, including one with popular toy brand Hasbro, the campaign is set to create a significant impact, providing toys for children in need.

Colossal has a stellar reputation in charitable fundraising, having raised over $24 million in 2024 alone for Baby2Baby, an organization committed to providing essential items like diapers and clothing to underprivileged children. Over the last four years, the organization has managed to raise a staggering total of $187 million, benefiting numerous verified nonprofits.

Mary Hagen, CEO of Colossal, expressed her enthusiasm for the new initiative, stating: "Toddler of the Year is exactly what we are all about—giving families a fun and legit way to celebrate their little ones while making a real difference. It’s joyful, it’s meaningful, and it’s one more way we're helping communities come together for good."

The Grand Prize & Celebration



One standout toddler will earn the cherished title of Toddler of the Year and lead the upcoming 2025 Hollywood Christmas Parade, putting them in front of a lively audience and national media. This recognition not only highlights the achievements of the toddler but also fosters a supportive community that rallies around them throughout the competition.

Families interested in participating are encouraged to register and, if selected, mobilize their networks to rally support for their little ones. This competition presents a unique blend of fun and charity, assuring families a safe and transparent entry process while supporting an honorable cause.

Key Facts About Toddler of the Year


1. Legitimacy: The campaign is professionally managed, ensuring fairness as families celebrate their toddlers while benefiting Toys for Tots, with Mario Lopez as the charismatic host.
2. No Entry Fees: Parents can register for free and learn about the eligibility requirements and voting process via the official campaign website.
3. Proven Impact: Since its establishment, Colossal has raised more than $187 million for various charitable organizations, marking a clear, lasting impact on the lives of children and families in need.

For more information or to get involved, visit toddleroftheyear.org.

About Colossal


Colossal is a nationally recognized professional fundraising organization that motivates individuals to advocate for themselves and others in need. Through engaging online competitions, participants not only make a difference but also celebrate their contributions to charitable causes. In 2024, Colossal stood out as a finalist for the Champions of Change Awards and was acknowledged as a Top Workplace by AZCentral.

Topics Consumer Products & Retail)

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