#Japan #Coupa #AI Native #Minato, Tokyo #Koichiro Sorimachi

Introduction

Coupa, a leading AI-native total spend management platform, has recently announced the appointment of Koichiro Sorimachi as its new President and CEO for its Japan operations. This significant shift comes at a time when the demand for efficient spend management solutions is on the rise in the Japanese market. With Sorimachi at the helm, Coupa aims to capitalize on this opportunity to further grow its business and enhance services for its customers.

Koichiro Sorimachi's Background

Sorimachi brings over 30 years of experience in the global enterprise business application sector, with a notable track record at Microsoft, SAP, CA Technologies, and OpenText. His most recent positions as President of OpenText and CA Technologies in Japan have provided him with unique insights and expertise that will be invaluable to Coupa as it seeks to strengthen its presence in the region.

In his statement, Sorimachi acknowledged the ever-changing business landscape and the intensifying competitive environment, emphasizing the various challenges organizations face today in procurement and supply chain management. He pointed out the growing complexity in areas such as risk management, considering global geopolitical risks and enhanced legal frameworks, alongside traditional metrics like Quality, Cost, and Delivery (QCD).

Commitment to Business Leaders

Sorimachi expressed his commitment to supporting CEOs and business leaders—including CIOs and CFOs—by promoting digital transformation (DX) and optimizing expenditures for greater efficiency and effectiveness. He highlighted Coupa's role as a trusted partner in tackling the challenges these leaders face, especially in the realm of total spend management.

Coupa currently serves over 3,100 organizations worldwide, leveraging a vast dataset of over $7 trillion in direct and indirect spending. The combination of an extensive buyer and supplier network, advanced applications, and AI agents empowers companies to significantly reduce and optimize spending while also enhancing risk management and operational efficiency.

Comments from Leadership

Leagh Turner, CEO of Coupa, remarked on the company’s vision of building a network to shape the future of commerce. He emphasized the importance of being attuned to customer needs and continuously innovating, expressing confidence in Sorimachi's ability to drive the next phase of growth.

Joao Paulo da Silva, EMEA & APAC Regional President at Coupa, also praised Sorimachi's vast experience leading global technology companies, noting that his insights will be highly beneficial to the Japanese market, and that his proven track record in market development is expected to create significant impact.

Professional Journey of Koichiro Sorimachi

Sorimachi's illustrious career began in 1990 with Nissan Motor Corporation. He transitioned to Microsoft Japan in 1999, where he held various executive roles over 15 years, primarily focusing on enterprise and public sector business. Following his tenure at Microsoft, he joined SAP as Vice President responsible for partner business and small to medium market development.

Since 2016, Sorimachi has led CA Technologies and OpenText in Japan, working primarily on supporting Japanese companies in their digital transformation efforts. Now, as of May 2025, he has taken on the role of President and CEO at Coupa, where he aims to advance the company’s position in the rapidly evolving tech landscape.

Conclusion

With Koichiro Sorimachi stepping into this pivotal role at Coupa Japan, the company is poised to enhance its offerings and address the unique challenges faced by businesses in today's dynamic environment. As organizations continue to embrace digital transformation, Coupa remains committed to providing innovative solutions for total spend management and operational efficiency.

For more information about Coupa and its services, visit their official website at coupa.co.jp and follow them on platforms like Facebook, LinkedIn, and X (formerly Twitter).