#USA #Munich #NTT DATA #SDV #Desay SV

Strategic Partnership Between Desay SV and NTT DATA

On September 10, 2025, Desay SV, renowned for its leading role in the mobility technology sector, announced a powerful partnership with NTT DATA, a global frontrunner in digital business and technology services. This collaboration is poised to redefine the automotive industry by focusing on the development of next-generation software-defined vehicles (SDVs), leveraging the advantages of artificial intelligence and an interconnected digital ecosystem.

The combined strengths of Desay SV and NTT DATA aim to empower established Original Equipment Manufacturers (OEMs) in the automotive space. Desay SV, hailing from China's vibrant mobility marketplace, is set to deploy its advanced intelligent vehicle solutions. In contrast, NTT DATA brings an extensive suite of services to the table, including robust global data centers, cybersecurity measures, and cutting-edge AI solutions. This multifaceted collaboration places emphasis on creating a seamless interconnected environment for vehicle manufacturers, seamlessly linking them with consumers across the digital spectrum.

Enhanced Digital Services for OEMs

A standout benefit for vehicle manufacturers lies in their ability to offer a complete range of digital services. By integrating the two companies' capabilities, OEMs can now tap into new revenue channels through data-driven solutions that reach consumers at various interaction points. NTT DATA ensures that these manufacturers maintain full control over customer data, adhering strictly to regional regulations, while Desay SV accelerates their innovation cycles with its intelligent domain controllers and AI-driven platforms. This dual approach streamlines development and market readiness for the latest automotive technologies.

The Role of AI in the SDV Revolution

Artificial intelligence stands at the heart of this partnership, serving as a transformative force in the automotive sector. The alliance emphasizes incorporating AI throughout the SDV infrastructure, from edge intelligence located within vehicles to sophisticated analytics and predictive services in the cloud. Customers will experience enhanced personalization, resulting in real-time adjustments to their driving experience. Innovations, such as voice command technology and multiple interaction modes—including touch displays, gestures, and eye-tracking—will significantly improve user engagement.

Yang Yong, Executive Vice President at Desay SV, highlighted the benefits of this collaboration, stating, “This partnership allows us to merge our innovation with NTT DATA's global infrastructure and cybersecurity expertise. Together, we are committed to building a future-proof SDV platform that not only caters to the demands of vehicle manufacturers but also enriches the consumer experience.”

In addition, Ralf Gebhart, Senior Vice President of Automotive at NTT DATA, mentioned, “Our partnership with Desay SV transcends mere technology deployment. It aims to establish an entirely new digital infrastructure to support the mobility needs of the future. By fusing AI innovation with localized secure solutions, we enable OEMs to deliver intelligent, personalized, and regulatory-compliant products swiftly.”

As the automotive sector heads towards a new era filled with challenges and opportunities, strategic alliances like the one between Desay SV and NTT DATA exemplify the proactive approach necessary for success. With this collaboration, both parties are well-positioned to pave the way for a more integrated and AI-driven automotive landscape.

This partnership signifies a collective ambition to harness advanced technologies, promote innovation, and ultimately improve the overall experience for drivers in the rapidly-evolving world of mobility. As these advancements materialize, one can only anticipate the innovative solutions that will emerge from this collaboration, affirming their commitment to leading the charge in automotive technology development.