Geotab Revolutionizes Fleet Management with New Technologies
Geotab Inc., a leading entity in connected transportation, has unveiled two innovative products aimed specifically at the UK fleet market during the Geotab Connect 2025 event held in Orlando, Florida. These advancements—
Driver Risk Insights and
Work Order Management—are designed to facilitate the transition from reactive to proactive fleet management, equipping fleet managers with sophisticated tools that can significantly enhance vehicle safety and maintenance procedures.
Enhancing Driver Safety with AI
Given the alarming trend of increased collisions and surging insurance rates for UK commercial vehicles, fleet managers find themselves under more pressure than ever to elevate safety standards. The
Driver Risk Insights tool harnesses the capabilities of artificial intelligence to provide fleet managers with unparalleled insight into individual driver behaviors. This tool shifts the focus from merely vehicle data to a detailed driver-specific analysis, allowing managers to pinpoint and predict potential collision risks more accurately.
This driver-centric approach is especially beneficial for fleets operating shared vehicles. Key features include:
- - Collision Risk Assessment: This feature offers percentage-based probability scores for collisions based on various driving behaviors and historical data trends, potentially identifying high-risk drivers before incidents occur.
- - Performance Benchmarking: Fleet managers can compare individual driver performance against their peers within the same fleet or across other fleets, utilizing Geotab’s extensive anonymized data set to help identify best practices and areas for improvement.
- - Proactive Coaching: Leveraging the Geotab Drive App, fleet managers can deliver immediate feedback to drivers, encouraging more responsible driving habits and thus enhancing safety for all road users.
Sabina Martin, the Vice President of Product Management at Geotab, emphasized the necessity of shifting towards preventative measures: "Fleets can't afford to rely only on reactive safety measures. With AI-powered Driver Risk Insights, we're giving fleet managers and drivers a predictive edge — helping them prevent collisions before they happen, reduce costs, and create a culture of continuous safety improvement."
Streamlining Maintenance with Integrated Work Order Management
The accompanying product,
Work Order Management, is set to transform how fleet managers handle maintenance tasks. By providing a centralized platform through the MyGeotab system, this new tool aims to cut down on downtime and streamline maintenance processes. Notable benefits include:
- - Centralized Oversight: All maintenance activities can now be tracked in one location, eliminating the chaos often associated with using multiple applications.
- - Efficiency Boost: This feature allows for the instantaneous conversion of maintenance requests into actionable work orders, facilitating the monitoring of current tasks and the analysis of associated costs and downtimes.
- - Predictive Maintenance: By employing predictive analytics, fleet managers can identify vehicles that are at an increased risk of mechanical failure, enabling them to address maintenance needs before they escalate into significant issues.
Martin articulated the potential impact of this management tool on fleet operations: "Fleet maintenance is a major cost driver, and unexpected breakdowns can significantly impact operations. We expect that Work Order Management will help UK fleets move from reactive to predictive maintenance—improving efficiency, lowering costs, and keeping vehicles on the road."
Recognition of Excellence: Geotab Maintenance Champion
In addition to the new product launches, Geotab also celebrated innovation within the industry by announcing the winners of the Geotab Innovation Awards for 2025. These awards recognize fleets across commercial and public sectors that successfully employ connected vehicle technology to drive better results. The Go-Ahead Group, a leading bus operator in the UK, was honored as the
Geotab Maintenance Champion. Their effective use of telematics to enhance fleet operations has led to operational efficiencies, cost savings, and improved service reliability.
Geotab has positioned itself as a key player in providing solutions that amplify fleet performance. With a commitment to security and customer satisfaction, their initiatives align with the evolving demands of the modern transportation industry, ensuring that fleet operators can maintain high standards of efficiency, safety, and sustainability. For more information, visit
Geotab's UK website.
This unveiling marks a significant step forward in optimizing fleet management and solidifying Geotab's leadership in the connected vehicle marketplace, underlining its commitment to innovation and excellence.