#Japan #Tokyo #Tote Bags #HIROFU #SEGNO

HIROFU Launches the SEGNO Tote Collection

The renowned women's bag brand HIROFU, part of the World Group, has introduced its latest collection of nylon tote bags named SEGNO. Officially launched on March 4th, these bags are now available both on their online store and at HIROFU locations across the country.

Combining Versatility with Playfulness

HIROFU has been a staple in the Japanese leather goods market since 1978, offering an array of shoes, bags, and accessories mainly in department stores. The brand prides itself on its commitment to timeless designs, embodying a simple, minimalistic, and contemporary aesthetic that transcends trends.

The SEGNO series features two sizes, S and L, meeting varying needs with its lightweight design. Even the larger tote weighs a mere 300 grams, making it far more manageable than typical totes.

The Secret Behind SEGNO's Lightweight Design

The SEGNO tote is crafted from an advanced high-density nylon material that is not only lightweight but also offers an elegant sheen and exceptional durability. HIROFU has taken lightweight design to new heights without sacrificing quality. To enhance this, the bags come lined with cotton, which helps maintain the fabric's integrity while preventing unwanted stretching.

A Unique Aesthetic with Functional Details

Each tote showcases a double stitch 'H' logo on the front, utilizing a puckering technique that intentionally creates wrinkles in the fabric. This technique adds depth and a vintage flair to the design. As the bag ages, the wrinkles settle in beautifully, allowing the color and luster to subtly change over time, which adds to the charm of ownership.

The collection offers five color variations, ranging from classic tones to vibrant hues. Italian calf leather, texturized with small grains, adorns the handle and zipper sides for an added touch of luxury, demonstrating meticulous attention to detail that enhances the bags' overall appeal.

Ideal for Everyday Use

The SEGNO totes serve as trustworthy companions for daily activities. Despite their compact visuals, they are spacious enough to hold essentials such as A5 notebooks in the small size and laptops or clothing changes in the larger model. Notably, both sizes can be folded flat, making them perfect for travel. They can easily fit in a suitcase as secondary bags when on the go while also allowing for tidy storage in closets when not in use.

Pricing and Availability

• - SEGNO Tote S: ¥39,600 (tax included)
• - SEGNO Tote L: ¥44,000 (tax included)

Expect nothing but elegance and functionality with the new SEGNO tote collection. We invite you to visit any HIROFU store or check online to experience these bags for yourself.

For More Information

• - Online Store: HIROFU Online Store
• - Follow Us on Social Media:

- Instagram: @hirofu_official
- LINE: HIROFU LINE

Brand Philosophy: HIROFU stands for simplicity, minimalism, and contemporary style. Since its inception in 1978, the brand has maintained a focus on creating products that highlight the quality of materials, resonating with timelessness and enduring appeal.