Thunderly Emerges as a New Leader in Franchise Marketing After Rebranding

Thunderly: A Bold Leap into the Future of Franchise Marketing

The landscape of franchise marketing has just witnessed a significant transformation as two renowned firms, BizCom Associates and Brand J, merge into a single entity called Thunderly. This rebranding represents not only a name change but also a commitment to enhancing marketing solutions tailored for franchises.

In an era that demands innovative strategies, BizCom Associates took the decisive step to acquire Brand J in 2024, consolidating its resources and expanding its services. With expertise in public relations and social media, the newly formed Thunderly aims to broaden its horizons by offering comprehensive marketing services, including lead-generation, website development, and video production, among others.

A Vision for Elevated Branding
According to Scott White, the CEO and co-founder of Thunderly, their mission transcends merely assisting brands in their growth journey; it’s about propelling them to become industry leaders. He stated, "Today that requires a wide range of marketing expertise and services." By combining the strengths of both agencies, Thunderly is poised to offer creative and high-impact marketing solutions that break through the clutter of the industry and drive real results.

Monica Feid, co-founder and COO, emphasized that this evolution was necessary to showcase their capabilities accurately. She articulated, "The name Thunderly captures our strengths—being loud, being heard, and forecasting something powerful. It embodies our commitment to creating marketing that doesn’t just exist, but commands attention."

Integrative Approach to Marketing
One of the key philosophies driving Thunderly's operations is its integrated approach. In a market where businesses often juggle multiple agencies for various marketing functions, Thunderly aims to streamline these processes by offering all services under one roof. As White mentioned, "Some think they need separate agencies for different aspects of marketing, but at Thunderly, we integrate everything to deliver exceptional creativity, strategy, and impact— all from a single powerful source."

With services ranging from franchise lead generation and digital advertising to public relations and crisis communications, Thunderly provides a holistic solution. This approach not only enhances efficiency but also ensures consistency in messaging and strategy across campaigns.

Jack Monson: Leading Growth Initiatives
A crucial development accompanying the rebranding is the appointment of Jack Monson as the Chief Growth Officer of Thunderly. Formerly the president of Brand J, Monson brings with him a wealth of experience in marketing and franchising. His vision aligns perfectly with Thunderly’s objectives, as he aims to capitalize on the combined expertise of the two firms to drive accelerated growth both for Thunderly and its clients.

In addition to his role at Thunderly, Monson will chair the International Franchise Association's Marketing Innovation Committee, steering initiatives that foster collaboration within the franchise industry. He is also the host of the widely listened to Social Geek podcast, which keeps industry professionals updated on the latest trends and developments.

"This evolution into Thunderly is all about accelerating growth—for ourselves and for the brands we serve," Monson remarked. "By integrating the best talent and resources into one firm, we are now positioned to deliver smarter strategies, faster execution, and bigger results."

Looking Forward
As Thunderly steps into this new chapter, their vision is clear: to fundamentally change the way franchises approach marketing in a saturated environment. By presenting themselves as a creative powerhouse capable of making substantial impacts, Thunderly sets the stage for ongoing innovation and success in franchise marketing.

For more information about Thunderly’s unique range of marketing services, all tailored to the needs of franchise businesses, visit www.thunderlymarketing.com. With its seasoned team and comprehensive strategies, Thunderly is indeed poised to be a game-changer in the franchise marketing industry.