MSI Achieves Significant Milestone, Now Ranked 80th Among Restaurant Franchisees in the Nation

MSI Climbs to 80th Position in Monitor 200 Ranking

Meauxmentum Strategies and Investments, LLC (MSI), based in Colleyville, Texas, has made remarkable progress in the food service industry, elevating its ranking to No. 80 on the 2026 Monitor 200 list. This esteemed list, which is published annually by the Restaurant Finance Monitor, recognizes the top 200 largest restaurant franchise operators across the United States.

This year’s ranking is a significant leap for MSI, which advanced a staggering 44 places from its previous ranking of No. 124 in 2024 and No. 96 in 2025. This consistent upward trajectory over the last three years exemplifies the effectiveness of the company's operational strategies and commitment to growth.

MSI was initially ranked No. 124 on the Monitor 200 during 2024, coinciding with the introduction of its shared services platform—a move that has undoubtedly contributed to its impressive climb. The ranking process involves a comprehensive evaluation based on the revenue generated by franchised restaurants, which MSI does through detailed operator surveys, interviews, and analysis of public filings.

The leaders at MSI attribute their success to a clear operational philosophy: expand in areas where they already possess a strong market presence, invest in the franchise general managers who oversee restaurant operations, and maintain a uniform standard of performance across all locations. This strategy has proven effective as MSI has now expanded its operations to encompass over 135 locations across eight different states.

Troy Morrison, the CEO of MSI, expressed pride in the achievement, stating, “This climb belongs to our teams. Every shift covered, every store opened, and every guest served is reflected in that number.” He emphasized that moving from No. 124 to No. 80 in just two years validates the implemented strategy of a shared services platform designed to enable substantial growth and development in locations where MSI has already established competency and strong management.

The company’s growth has not gone unnoticed; earlier in the year, Chicken Salad Chick recognized MSI as its Developer of the Year for 2025, and Morrison was additionally honored as the Owner of the Year. Such accolades underscore MSI's commitment to excellence and continuous improvement.

Morrison remarked, “We owe thanks to the Restaurant Finance Monitor for their dedication in compiling the Monitor 200. It provides operators like us with a clear, truthful perspective on where we stand in the industry.” He further explained that MSI is dedicated to building a company that earns its position on this list consistently rather than being a one-time visitor. The focus for MSI moving forward includes disciplined development across its three core brands, heightened investment in leadership development for operators, and maintenance of consistency to meet and exceed customer expectations on both good and challenging days.

With a mission statement that emphasizes being ‘Consistently Best on the Block in everything we do,’ MSI is poised for continued success in the competitive restaurant industry. With a foundation based on teamwork, strategic growth, and a commitment to excellence, MSI looks forward to what lies ahead in the coming years.

For more information and updates on MSI's journey and the services they provide, you can visit their official website at meauxsi.com.