BLCK Sets to Launch the First Live Shopping Channel in America with Irresistible Pricing

BLCK to Launch America’s First Live Shopping TV Channel

This summer, an exciting development in the world of retail is set to unfold as BLCK prepares to launch America’s first live shopping channel. Known for its innovative approach, BLCK aims to change the game for both brands and consumers during one of the most crucial retail seasons, particularly Q4.

What is BLCK?

BLCK stands out as a pioneering live shopping platform designed specifically for streaming services like Roku, Fire TV, Apple TV, and Google TV. Its unique proposal includes airing shoppable product shows featuring interactive deals, offering something that traditional e-commerce platforms can’t: prime-time visibility, engaging storytelling, and a price guarantee that is sure to draw shoppers' attention.

George Davison, the Director of BLCK, stated, “We built BLCK for brands that seek more than mere clicks; they desire to capture attention, provoke emotion, and drive conversions.” Thus, the aim is to provide brands with a powerful avenue to reach millions of potential customers right in their living rooms, precisely as the major shopping season kicks off.

A Game-Changing Price Model

What truly sets BLCK apart is its pricing model. All products featured on the channel carry a special 'Black Friday. Every Day.™' badge, ensuring shoppers receive a 10% discount below the lowest listed price found online. This strategy promotes a sense of urgency and builds customer loyalty by offering unparalleled confidence in their purchasing decisions.

Engaging Live Shows

Forget static listings! Each product will be showcased through dynamic 5-minute creator-hosted shows and shorter promotional ads, all integrated into a continuous live TV loop airing multiple times throughout the day. The format prioritizes engagement, encouraging viewers to watch and shop in real-time, which enhances the shopping experience.

Expanding Reach to Over 100 Million Devices

BLCK is set to reach over 100 million TV devices across key platforms, including Roku, Fire TV, Apple TV, Google TV, Samsung, LG, and TCL. Unlike social media content, which can be fleeting, BLCK represents a digital storefront grounding the shopping experience in a familiar, entertaining format for consumers.

Quick Turnaround for Brand Campaigns

Brands eager to take a slice of this retail revolution will be pleased to learn that BLCK’s in-house team can transform ideas into live broadcasts remarkably quickly—within just 30 days. This agility allows brands to launch their campaigns in advance of the holiday season, a feat many competitors may struggle to achieve.

Enrollment for Founding Brands

Currently, BLCK is offering a limited enrollment opportunity for brands to join ahead of the Q4 surge, ending in August. Companies can select from one of three exclusive tiers:
1. BLCK Members - $995/year: This includes a marketplace listing, streaming discovery, and access to analytics.
2. BLCK VIP - $5,000 one-time fee: Includes everything in the Members tier plus a full 5-minute show and promotional advertisement.
3. BLCK Diamond - $15,000 one-time fee: Encompasses all VIP benefits plus featured homepage placement, prime-time airtime, trending exposure, and promotional outreach on platforms like TikTok, Instagram, and YouTube.

The Timing is Critical

As forecasts indicate that the U.S. live commerce market is on track to soar to $55 billion by 2026, holiday 2025 is pinning to be a crucial tipping point. In preparation, BLCK is proactively ramping up a seven-figure ad spend across Connected TV (CTV) and social media, intended to benefit their partners through high-traffic shopping events like Black Friday and Christmas.

The early adopters will enjoy premium placement, vertical exclusivity, and direct access to BLCK's TV media buys, advantages that are critical for performance during peak shopping periods that may potentially not be available as busy Q4 approaches.

In conclusion, BLCK is not merely launching a platform; it is heralding a new era of product discovery and retail engagement. A call to all brands: if you are not streaming, you are falling behind.

To reserve your place or arrange a preview call, visit www.blck.com or contact them at [email protected]