U by Emaar Achieves Major International Expansion with Address Istanbul Opening

U by Emaar Expands to Türkiye with Address Istanbul



In a significant stride towards global expansion, U by Emaar, the esteemed lifestyle loyalty program under the Emaar umbrella, has announced its latest addition: the Address Istanbul in Türkiye. This move not only broadens the program's international presence but also introduces a blend of luxury experiences and exclusive member benefits to one of the world’s most vibrant and culturally rich cities.

Enhancing the Loyalty Experience


Since its inception, U by Emaar has transformed the loyalty landscape, providing members with seamless access to a diverse range of benefits that include hospitality, dining, wellness, entertainment, and shopping across Emaar's extensive portfolio. The introduction of Address Istanbul marks a strategic milestone, enabling members to enjoy and utilize their rewards beyond the boundaries of the UAE and the GCC region. The city, known for its deep-rooted heritage and cosmopolitan flair, serves as an ideal backdrop for this expansion.

Exclusive Privileges Await in Istanbul


Located in the bustling Emaar Square district, Address Istanbul offers a captivating mix of modern luxury and cultural elegance. For U by Emaar members, this urban oasis opens doors to a wealth of privileges—including reward points on stays, fine dining experiences, and wellness treatments. With sophisticated interiors, top-notch amenities, and breathtaking views of the city, Address Istanbul is poised to redefine the standards of hospitality in Türkiye.

A Commitment to Member Value


The expansion to Istanbul epitomizes U by Emaar’s dedication to enhancing member value and flexibility, ensuring that whether traveling for business or leisure, guests can earn and redeem UPoints while indulging in the exceptional service that characterizes Address Hotels + Resorts. This addition empowers members to maximize the advantages of their loyalty program in a city that beautifully bridges two continents.

U by Emaar’s Global Vision


U by Emaar continues to advance its growth strategy with a steadfast focus on quality and customer satisfaction. Following successful ventures in Saudi Arabia and Bahrain, the unveiling of Address Istanbul underscores the loyalty program's aspiration to emerge as the premier choice for discerning travelers throughout the region and beyond. Emaar Hospitality Group's representatives highlight that this expansion aligns with their vision of fostering meaningful connections through outstanding experiences across borders. They regard Istanbul, with its timeless elegance and global importance, as an inspiring destination for their loyalty offerings.

Embracing a Unique Cultural Experience


U by Emaar cordially invites its members from around the globe to immerse themselves in Istanbul’s unique combination of tradition and contemporary luxury. The Address Istanbul promises to transform every stay into an enriching journey of extraordinary experiences—rewarded at every step.

Members can discover more about the U by Emaar program and the special benefits awaiting them at Address Istanbul by visiting ubyemaar.com.

Today marks a new chapter for U by Emaar, further establishing its status as a trailblazer in the lifestyle loyalty arena, while simultaneously enhancing the travel experiences of its members in one of the world’s most enchanting cities.

Topics Consumer Products & Retail)

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