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Audiense Unveils New Brand and Website

Audiense, a prominent player in audience intelligence, recently launched not just a new website but a comprehensive rebranding that aims to integrate the strengths of its three constituent companies: Buxton, Elevar, and Audiense. This strategic move, announced on July 8, 2026, is supported by PSG Equity, marking a new chapter in how businesses can better understand their audiences.

The merging of Buxton, Elevar, and Audiense brings with it an expansive consumer dataset enhanced by advanced AI capabilities. This new identity is not merely cosmetic; it reflects a commitment to deepening insights into consumer behavior and preferences. Businesses now have a singular platform to turn data into actionable strategies, understanding who their customers are, their habits, and conversion pathways.

Key Features of the Rebranding

The revamped Audiense platform is structured around four primary areas: Discover, Action, Online, and In-Person. These divisions are designed to facilitate thorough audience research while encouraging actionable insight. The Discover and Action segments focus on understanding audiences in-depth, whereas the Online and In-Person areas equip users with strategies to engage effectively.

Jim Swift, the CEO of Audiense, emphasized that this rebranding goes beyond just a new logo or website. He stated, "Consumer brand growth starts with the audience. We’re helping brands profile their high-value customers, identify lookalikes, understand intent, measure campaign success, and make more informed decisions on marketing strategies."

Amidst the rapidly evolving landscape of AI, Audiense has positioned itself to leverage growth opportunities effectively. Their newly launched Action product allows brands to interact with real-time audience segments, facilitating the creation of AI-driven focus groups that can persist throughout campaign planning and optimization phases.

The New Digital Hub

With the launch of its new website, Audiense.com now serves as a central hub for clients, partners, and prospective customers. The consolidation of Audiense’s online presence includes a streamlined LinkedIn profile, transitioning Elevar and Buxton’s location products like Scout, into the broader Audiense brand. Additionally, the tech giant will draw on data sources from popular platforms like Meta, TikTok, LinkedIn, YouTube, and others to support its mission.

By utilizing advanced audience intelligence, Audiense enables brands to gain a holistic view of consumer behavior, integrating insights from physical interactions, online engagements, and social media activities. This 360-degree perspective is aimed at informing critical business decisions — from where to expand operations to targeted marketing efforts.

About Audiense

As an omnichannel consumer intelligence platform, Audiense provides a thorough understanding of consumer behavior. Brands can analyze how their clientele behaves across various dimensions – both online and offline. This wealth of information empowers businesses to make decisions grounded in reality instead of assumptions.

By leveraging a robust portfolio that includes audience intelligence, location intelligence, and conversion tracking, Audiense enables brands to read consumer behavior from every angle—enabling better targeting, personalized marketing, and higher conversion trajectories. For more insights, visit the newly launched Audiense website.

About PSG

PSG, a growth equity firm, plays a pivotal role in supporting companies within the software and technology-enabled services sector. With a history of backing over 170 companies and overseeing more than 550 acquisitions, PSG is committed to fostering growth, capitalizing on strategic opportunities, and aiding in the development of strong teams in technology spaces. For further information regarding PSG and its investments, visit PSG Equity.